The Indian adaptation of the 9th edition of this book on social psychology provides broad insights in to the culture, traditions and contexts of Indian society while explaining the various concepts of social behavior. The strength of this adapted edition is to actively engage the students by including real-life examples in Indian context along with the empirical Indian researches which are comparable with the vast in-depth scientific study of the various social psychological concepts.
Features1. The book includes Indian case studies, data and researches so as to bring clarity about the causes, consequences and control of different social problems in the Indian scenario 2. To facilitate better learning and understanding, the book contains review questions, ‘Try It!’ exercises and knowledge testing through multiple-choice questions 3. These are retained in the adaptation with a few modifications in the Indian context. Last but not the least, this adaptation book is a dynamic introduction to the science, relevance and applications of social psychology in the Indian context 4. Special Tips for Students
Table of Contents
1 Introducing Social Psychology

2 Methodology: How Social Psychologists Do Research

3 Social Cognition: How We Think About the Social World

4 Social Perception: How We Come to Understand Other People

5 The Self: Understanding Ourselves in a Social Context

6 The Need to Justify Our Actions: The Costs and Benefits of Dissonance
Reduction

7 Attitudes and Attitude Change: Influencing Thoughts and Feelings

8 Conformity: Influencing Behavior

9 Group Processes: Influence in Social Groups

10 Interpersonal Attraction: From First Impressions to Close Relationships

11 Prosocial Behavior: Why Do People Help?

12 Aggression: Why Do We Hurt Other People? Can We Prevent It?

13 Prejudice: Causes, Consequences and Cures

Social Psychology in Action 1 Using Social Psychology to Achieve a
Sustainable and Happy Future

Social Psychology in Action 2 Social Psychology and Health

Social Psychology in Action 3 Social Psychology and the Law.

About the Author

Elliot Aronson is Professor Emeritus at the University of California at Santa Cruz and one of the most renowned social psychologists in the world. In 2002, he was chosen as one of the 100 most eminent psychologists of the twentieth century. Dr. Aronson is the only person in the 120-year history of the American Psychological Association to have received all three of its major awards: for distinguished writing, distinguished teaching and distinguished research. Many other professional societies have honored his research and teaching as well. Tim Wilson did his undergraduate work at Williams College and Hampshire College and received his PhD from the University of Michigan. Currently Sherrell J. Aston Professor of Psychology at the University of Virginia, he has published numerous articles in the areas of introspection, attitude change, self-knowledge and affective forecasting, as well as a recent book, Redirect: The Surprising New Science of Psychological Change. His research has received the support of the National Science Foundation and the National Institute for Mental Health. Robin Akert graduated summa cum laude from the University of California at Santa Cruz, where she majored in psychology and sociology. She received her PhD in experimental social psychology from Princeton University. She is currently a Professor of Psychology at Wellesley College, where she was awarded the Pinanski Prize for Excellence in Teaching early in her career. She publishes primarily in the area of nonverbal communication and recently received the AAUW American Fellowship in support of her research. She has taught the social psychology course at Wellesley College for nearly 30 years. Sam Sommers earned his B.A. from Williams College and his Ph.D. from the University of Michigan. Since 2003 he has been a faculty member in the Department of Psychology at Tufts University in Medford, Massachusetts. His research examines issues related to stereotyping, prejudice and group diversity, with a particular interest in how these processes play out in the legal domain. He has won multiple teaching awards at Tufts, including the Lerman-Neubauer Prize for Outstanding Teaching and Advising and the Gerald R. Gill Professor of the Year Award. He was also inducted into the Tufts Hall of Diversity for his efforts to promote an inclusive climate on campus for all students. He has testified as an expert witness on issues related to racial bias, jury decision-making and eyewitness memory in criminal trial proceedings in seven states. His first general audience book on social psychology was published in 2011, titled Situations Matter: Understanding How Context Transforms Your World. His next book, titled Your Brain on Sports, is co-authored with L. Jon Wertheim of Sports Illustrated and will be published in early 2016.