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Social Networks - die Relevanz von Facebook im Tourismus

Social Networks - die Relevanz von Facebook im Tourismus

          
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About the Book

Praktikumsbericht / -arbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, BEST-Sabel-Bildungszentrum GmbH, Sprache: Deutsch, Abstract: Die Menschheit ist in dem Zeitalter angelangt, indem Sie sich ein Leben ohne Internet nicht mehr vorstellen können. Das Web nimmt immer mehr Einfluss. Ob privat oder beruflich, der Computer ist in dem Leben der Menschen nicht mehr wegzudenken. Facebook, Twitter und Co sind die neuen Medien im Marketing, das ist schon lange keine Geheimnis mehr. Viele Unternehmen setzen auf die Social Media Netzwerke um ihre Produkte, Dienstleistungen und Marken zu präsentieren.1 Doch lohnen sich die neuen Kommunikationskanäle auch im Tourismus? Konrad Zuse, der im Jahre 1936 den ersten vollautomatischen, programmgesteuerten und frei programmierbaren Computers der Welt (Zuse Z32) erfand, konnte sich die Ausmaße seine Erfindung nicht ausmalen. Als dann Anfang der 90er Jahre das "World Wide Web" für die gesamte Bevölkerung zugänglich wurde, etablierte sich der Computer immer mehr. Das Web 2.0 ist mittlerweile allgegenwärtig und spielt somit auch im Tourismus eine immer wichtigere Rolle. Die Touristen beginnen ihre Reise nicht erst bei der eigentlichen Buchung, sondern schon bei der Informationsbeschaffung im Internet. Inzwischen ist dort alles zu finden, ganz gleich ob man nur Informationen zu einem bestimmten Hotel sucht oder einen ausführlichen Reiseberichten von Touristen braucht. Daher ist es wichtig, dass touristische Unternehmen ihre Internetpräsenz weiter ausbauen oder schleunigst damit anfangen. Neben dem Web 2.0 wächst auch die Popularität von Social Media immer mehr an. Spätestens seit dem Jahre 2009, seit es das Social Network "Facebook" auch auf Deutsch gibt hat sich die Internetauftritt von Unternehmen und der Bevölkerung gewandelt. Social Networks sind aus dem alltäglichen Leben nicht mehr wegzudenken und sind mittlerweile in nahezu allen Lebensbereichen eingedrunge


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Product Details
  • ISBN-13: 9783656223849
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Series Title: German
  • Weight: 63 gr
  • ISBN-10: 365622384X
  • Publisher Date: 25 Jun 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm


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