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Social Media Recruiting als Trend: Deutsche Unternehmen im Kampf um High Potentials

Social Media Recruiting als Trend: Deutsche Unternehmen im Kampf um High Potentials

          
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About the Book

Die klassischen Aufgaben im Human Resources (HR) Management bestehen darin, Unternehmen quantitativ und qualitativ mit motivierten Arbeitskräften zu versorgen. Dies funktioniert langfristig über Employer Branding, mittelfristig über Personalmarketing und kurzfristig durch Stellenbesetzungen. Dabei können Social Media Kanäle das Recruiting unterstützen, insbesondere mit Blick auf die veränderten Anforderungen, die die nachfolgende Generation Y an das HR-Management heute und in Zukunft stellen wird. Die Studie setzt sich intensiv mit dem Trend Social Media Recruiting und den Möglichkeiten deutscher Unternehmen im Wettbewerb um die begehrten High Potentials auseinander. Mit Blick auf die Ansprüche der Generation, aus der aktuell die hoffnungsvollen zukünftigen Führungspersönlichkeiten rekrutiert werden können, ergeben sich zusätzliche Herausforderungen für die Personalbeschaffung. Fraglich ist, was Social Media Recruiting leisten kann, welche Bedeutung ihm zugestanden wird und wie Unternehmen dadurch Wettbewerbsvorteile erlangen. Grundsätzlich wird dabei von der Theorie ausgegangen, dass Unternehmen mit einer Social Media Strategie, die die Besonderheiten der Generation Y berücksichtigt, im Kampf um High Potentials entscheidende Wettbewerbsvorteile haben.
About the Author: Robin Schlesinger (*1977) ist seit Juni 2014 als International Dior Distribution Manager für Zentral- und Nordeuropa bei der italienischen Sàfilo Gruppe tätig und dort für den selektiven Vertrieb der Marke Dior verantwortlich. Robin Schlesinger studierte von 1998 bis 2004 Rechtswissenschaften in Göttingen und Wien und arbeitete studienbegleitend viele Jahre im Vertrieb für unterschiedliche Branchen. Robin Schlesinger wechselte im Jahr 2006 in die Fashion- und Lifestyle Branche und war bis 2014 im Modevertrieb in Führungsposition unter anderem für Unternehmen wie Tommy Hilfiger, Karl Lagerfeld, Marithé & François Girbaud und GUESS tätig. Berufsbegleitend absolvierte Robin Schlesinger 2012 ein Executive MBA sowie 2013 ein MSc in General & International Management Programm an der University of Wales sowie der ipe Management School Paris. Das Interesse des Autors am Social Media Recruiting hat sich zum einen aus der praktischen Erfahrung der schwierigen Fachkräftesuche für Führungspositionen in der Modebranche ergeben, die zunächst über klassische Kanäle, insbesondere Anzeigenschaltung im Print, scheiterte, bis der aktive Einsatz von Social Media mit Einsatz von Headhuntern den gewünschten Erfolg brachte. Hinzu kommt andererseits persönliche Neugier und ein reicher Erfahrungsschatz des Autors bei der Anwendung von Social Media, insbesondere bei der Vernetzung über Business Netzwerke.


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Product Details
  • ISBN-13: 9783958506237
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Deutsche Unternehmen im Kampf um High Potentials
  • Width: 148 mm
  • ISBN-10: 3958506232
  • Publisher Date: 18 Sep 2014
  • Height: 210 mm
  • No of Pages: 80
  • Spine Width: 4 mm
  • Weight: 109 gr


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