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Social Media and Political Power: Harnessing Technology's Promise in Established, Emerging, and Aspiring Democracies: Harnessing Technology's Promise in Established, Emerging, and Aspiring Democracies

Social Media and Political Power: Harnessing Technology's Promise in Established, Emerging, and Aspiring Democracies: Harnessing Technology's Promise in Established, Emerging, and Aspiring Democracies

          
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About the Book

Communication channels and political processes have always been intricately intertwined, from the newspaper era to the television era to today's digital age. Political analyst and communications specialist Bala A. Musa provides a panoramic and comparative view of social media's influence on politics in regions across the globe. He contends that political communications differ at various stages of democratic evolution and demonstrates the power of technology in forming political platforms and alliances.

The book begins with a historical overview of media technology and political institutions that considers the symbiotic relationship between the two. Subsequent chapters present the role of social media in campaigns in other regions of the world: as a marketing tool for politicians during the last two U.S. elections, as a saboteur in the campaigns of some African countries, and as a mobilizing agent for Brazilian political protests. The work concludes with a summary of lessons learned and recommendations for using social media in aiding democracy.


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Product Details
  • ISBN-13: 9781440834288
  • Publisher: Praeger
  • Publisher Imprint: Praeger
  • Language: English
  • Returnable: N
  • Sub Title: Harnessing Technology's Promise in Established, Emerging, and Aspiring Democracies
  • ISBN-10: 1440834288
  • Publisher Date: 31 Oct 2018
  • Binding: Hardback
  • No of Pages: 232
  • Series Title: English
  • Weight: 0 gr


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