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Social Media Optimization For Dummies

Social Media Optimization For Dummies

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About the Book

Optimize, optimize, optimize to get the most out of your company's social
media presence As it turns out, social media is good for a lot more than
funny cat videos, memes, and sharing what you're eating for lunch with
the world. As the social media sphere continues to grow and be
redefined, it's more important than ever to arm yourself with the latest
information on how you can use it to drive traffic to your website, raise
awareness of your brand, and promote your products or services. If you're
a marketer who has asked yourself how you can possibly stay afloat in
these newly chartered and oft overcrowded waters, Social Media
Optimization For Dummies serves as your roadmap to smart marketing
in the digital age. So, what is Social Media Optimization (SMO), exactly?
Well, it's comprised of two closely related practices. First, SMO refers to a
set of techniques in which social media is used to drive traffic to a website
and create an interest in a product or service. Second, SMO concerns the
optimization of the social media presence itself with the goal of building
followers, increasing engagement, and, again, generating interest in a
product or service. Each of these parts supports the other and, when the
channels are managed efficiently, enhances the other's effectiveness. In
this plain English, easy-to-follow guide, you'll quickly discover how to
apply SMO practices to your marketing plan to accomplish those goals. *
Integrate social media into your website * Drive traffic to your website *
Build followers and generate a buzz * Increase engagement with
customers From integrating social media into your website to building
your social media presence to everything in between, Social Media
Optimization For Dummies points your business toward success.

About the Author

Ric Shreves has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for ComputerWorld magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. Michelle Krasniak is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence.


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Product Details
  • ISBN-13: 9788126556977
  • Publisher: Dummies
  • Binding: Paperback
  • No of Pages: 360
  • ISBN-10: 8126556978
  • Publisher Date: 2015
  • Language: English

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