Home > General > Social Media Metrics for Dummies
23%
Social Media Metrics for Dummies

Social Media Metrics for Dummies

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Social Media Metrics For Dummies will help readers wade through all the information about social media monitoring and measurement. The authors will show readers how to use the monitoring tools available and discover the meaning behind the metrics they provide. They'll help readers integrate monitoring and measurement tactics into their every day marketing initiatives and show concrete examples of how to calculate both the financial and the non-financial ROI of social media efforts. The authors also provide real-world case studies so that readers can easily see how businesses of all kinds small and large are using this kind of technology. After using this book, readers will know where to go, what to use and how to glean information from the Internet, understand it and then put it to work for their business. About the Author Leslie Poston (Portsmouth, NH) co-authored Twitter for Dummies and has written many books, magazine articles, ebooks and blog articles for companies like Wiley Publishing, Media Bullseye, Mashable, TechnoBuffalo, TechBlorge, MacBlorge, Profy and other small press. She is the Founder and CEO of Magnitude Media, emerging media and business consultancy. Leslie is also a sought after speaker, headlining at MIDEM in Cannes, France as well as leading talks and workshops at events such as Book Expo America.

Table of Contents:
Introduction Part I: Metrics? What the Heck Is That? Chapter 1: Social Metrics Aren't Scary; They Just Measure Value Chapter 2: Sorting It All Out Chapter 3: A Tour of a Few Free or Freemium Analytics Solutions Chapter 4: Measuring Everything Part II: Navigating the Measurement Jungle Chapter 5: The Six Stages of Metrics Grief: Turning Chaotic Information into a Business Advantage Chapter 6: Maximizing Listening Chapter 7: Creating Content for Conversion Part III: Putting Your Metrics on Steroids Chapter 8: Becoming a Metrics Guru Chapter 9: Taking Metrics Off the Reservation Chapter 10: Making Your Investment Accountable and COUNTable Part IV: Keeping Your Finger on the Pulse of Living, Breathing Metrics Chapter 11: Avoiding Metrics Bankruptcy: Simple Steps to Avoid Common Metrics Mistakes Chapter 12: Making Metrics Work for Your Brand Chapter 13: Using Branded Metrics for Business Success Part V: Taking the Deep Dive into Advanced Metrics Chapter 14: Mastering Metrics Moves Chapter 15: Making Your Calls-to-Action Work for You Chapter 16: Setting Goals for Winning the Metrics Game Part VI: Predicting Future Metrics Chapter 17: Measuring Mobile App Metrics Chapter 18: Exploring Cutting-Edge Metrics Ideas Chapter 19: Seeing into the Metrics Future Part VII: The Part of Tens Chapter 20: Ten Cool Ways to Use Metrics Chapter 21: Ten Useful Metrics Services Chapter 22: Ten Metrics Tools Index


Best Sellers



Product Details
  • ISBN-13: 9788126538720
  • Publisher: Wiley India Pvt Ltd
  • Publisher Imprint: Wiley India Pvt Ltd
  • Language: English
  • ISBN-10: 8126538724
  • Publisher Date: 11/2012
  • Binding: Paperback
  • No of Pages: 336

Related Categories

Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Social Media Metrics for Dummies
Wiley India Pvt Ltd -
Social Media Metrics for Dummies
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Social Media Metrics for Dummies

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!