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Social Media Marketing im Business-to-Business-Unternehmen

Social Media Marketing im Business-to-Business-Unternehmen

          
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About the Book

Das Social Media Marketing hat in den vergangenen Jahren zunehmend an Bedeutung gewonnen und einen wichtigen Bestandteil in der Kommunikationspolitik eingenommen. Parallel zu den klassischen Marketingkanälen haben die meisten Unternehmen auf Business-to-Customer-Märkten (B2C) bereits eine Social Media Marketing Strategie in die Marketingstrategie integriert und können große Vorteile aus diesem neuen Typ von Werbekanal ziehen. Eine offene Frage stellt die Bedeutung des Social Media Marketings für Unternehmen auf Business-to-Business-Märkten (B2B) dar. Grundsätzlich unterscheiden sich die Strategie und die Auswirkungen von Marketingmaßnahmen auf B2B- und B2C- Märkten. Dieses Fachbuch soll im Fokus die Möglichkeiten und Grenzen des Social Media Marketings im B2B-Bereich aufzeigen. Um die Möglichkeiten und Grenzen des Social Media Marketings auf B2B-Märkten zu analysieren, wurde anhand einer Umfrage das Nutzerverhalten auf verschiedenen Social Media Marketing Kanälen analysiert. Die Umfrage mit 350 Teilnehmern liefert neue Erkenntnisse über den aktuellen Stand des Social Media Marketings in Deutschland und hat einen besonderen Fokus auf den deutschen Markt und die möglichen Unterschiede zwischen B2C- und B2B-Unternehmen. Ihr Unternehmen ist auf einem B2B-Markt tätig und Sie benötigen eine Übersicht der Chancen und Risiken des Social Media Marketings für Ihr Unternehmen? Dieses Buch liefert Ihnen aktuelle Erkenntnisse aus dem Jahr 2012 und gibt einen Einblick in die Welt von Facebook, Twitter und Co. Erfahren Sie, wie Sie soziale Netzwerke für die Neukundenakquise und Kundenbindung nutzen können. Lesen Sie, welche Vorteile Social Media Ihrem Unternehmen als zusätzlichen Kommunikationskanal bieten kann und wie Sie soziale Netzwerke zum Personalrecruiting nutzen können. Informieren Sie sich über die Gefahren des Social Media Marketings, wie den hohen Betreuungsaufwand und die komplizierte Berechnung des Return on Investment. Darüber hinaus liefert Ihnen das Fachbuch Infor
About the Author: Timo Stumpenhagen wurde 1987 in Hamburg geboren und schloss 2008 seine Ausbildung zum Kaufmann im Groß- und Außenhandel eines DAX 30-Industriekonzern ab. Derzeit arbeitet er in einem mittelständischen Unternehmen als Gebietsverkaufsleiter Norddeutschland in Hamburg. Parallel zu seiner beruflichen Laufbahn absolvierte er 2012 den Studienabschluss Bachelor of Arts im Studiengang Betriebswirtschaftslehre an der Hessischen Berufsakademie und wählte dabei die Schwerpunkte Marketing und Vertrieb. Da der Autor sich während des Studiums im Bereich des Marketing spezialisierte, entwickelte der Autor ein besonderes Interesse an Social Media Marketing.


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Product Details
  • ISBN-13: 9783842882706
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 384288270X
  • Publisher Date: 09 Jan 2013
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 100 gr


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