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Social Media Marketing für kleine und mittlere Unternehmen: Chancen und Risiken für das Kosmetik- und Nagelstudio Handtdesign

Social Media Marketing für kleine und mittlere Unternehmen: Chancen und Risiken für das Kosmetik- und Nagelstudio Handtdesign

          
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About the Book

Fallstudie aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,8, Hochschule Zittau/Görlitz; Standort Zittau, Sprache: Deutsch, Abstract: Ziel der Arbeit ist es, sich mit dem Medium Internet auseinanderzusetzen und eine Social Media Marketing Strategie für die Firma Handtdesign aufzustellen. Des Weiteren ist anhand einer Social Media Anwendung die sich daraus ergebenden Möglichkeiten, aber auch Risiken aufzuzeigen. Die Firma Handtdesign ist ein Nagel- und Kosmetikstudio mit Standort in Gröditz. Gleichzeitig gehört der Standort zur interessanten Region Elbe-Röder-Dreieck in Sachsen. Die Region das Elbe-Röder-Dreiecks befindet sich im Nordwesten des Landkreises Meißen. Durch die Verfolgung der dynamischen Entwicklung von Social Media und die sich daraus ergebende Möglichkeit, private Kunden zu gewinnen, ist eine Aktivität in diesem Bereich sehr attraktiv. Das setzt jedoch gewisse Erfahrungen und Knowhow voraus. Des Weiteren agiert das Unternehmen Handtdesign in Sachen Marketing traditionell. Die Anzahl der Internetnutzer steigt 2016 um zwei Millionen auf 58 Millionen, dies entspricht 84 Prozent der deutschsprachigen Bevölkerung und einem Zuwachs von vier Prozentpunkten gegenüber dem Vorjahr. Täglich rufen 65 Prozent bzw. 45 Millionen Menschen Netzinhalte ab. Das Smartphone ist 2016 das meistgenutzte Gerät für den Internetzugang. Zwei Drittel der Bevölkerung und nahezu jeder 14 bis 29 Jährige geht darüber ins Netz. Einen enormen Schub gibt es bei der Unterwegsnutzung. So gehen 28 Prozent der Bevölkerung, was ca. 19 Millionen entspricht, täglich unterwegs ins Internet, sei es in der Bahn, im Café oder bei Freunden, das sind zehn Prozentpunkte mehr als noch im Vorjahr. In der Altersgruppe der unter 30 Jährigen sind es bereits 64 Prozent, die täglich unterwegs auf Netzinhalte zugreifen. Deshalb gelten die öffentliche und soziale Aufmerksamkeit mehr und mehr der Onlinemedien. Diese Fakten bringen Firmen weltweit dazu in Online Marketi


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Product Details
  • ISBN-13: 9783668956971
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Weight: 72 gr
  • ISBN-10: 3668956979
  • Publisher Date: 09 May 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Chancen und Risiken für das Kosmetik- und Nagelstudio Handtdesign
  • Width: 148 mm


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