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Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

          
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About the Book

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.

Social Media Marketing for Business
provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.


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Product Details
  • ISBN-13: 9781398603714
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Height: 234 mm
  • No of Pages: 248
  • Spine Width: 21 mm
  • Weight: 530 gr
  • ISBN-10: 1398603716
  • Publisher Date: 25 Jan 2022
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Scaling an Integrated Social Media Strategy Across Your Organization
  • Width: 156 mm


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