Home > Business & Economics > Business & management > Sales & marketing > Social media marketing brand ROI
Social media marketing brand ROI

Social media marketing brand ROI

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

Welcome to 'Social media marketing Brand ROI'Book by 4 time Global Award Winning Digital Marketing CEO Ananth. Ananth is a 3 time CMO ASIA and World Marketing Congress Awardee & a Global Peter Drucker challenge Winner across 35+ countries in the Entrepreneurs category. Ananth is also a Harvard Business Review contributor.This book is based on Ananth's Digital Agency, Techdivine Creative Services actual industry focused research and case studies across industries and countries. Ananth has been awarded: - Most influential Digital Marketing Leaders 2016 listing - Best Digital Marketing Professional in India 2014 listing - 100 smartest Digital Marketing Leaders 2018 listing - Global Peter Drucker challenge award Winner First Place- 2014. The author is a renowned International Speaker, Coach & Corporate Trainer and has also trained over 10,000+ participants across Top Corporate, Fortune 500 companies and Elite Academic institutions on Digital Marketing, Social Media ROI and Digital Strategy. Revolutionary techniques integrated with 'humanized' experiences with PROVEN Research process Tested with Results oriented approach in Social media marketing. Understand how to focus & deliver Return On Investment (ROI) while co-creating value for end users with personalization "PLUS" an EXCLUSIVE Readers Only Special OFFER at the end of this book to WIN the quiz in this book & become a part of our 'exclusive Corporate premium blog' for marketing your brand with us. This book will be useful for CMO's, CEO's, CTO's and senior marketing management professionals who are key decision makers planning or strategizing digital marketing campaigns with specific goals in mind. CONTENTS: ROI generation in Social media using: -SEO (Search engine optimization)-Higher Brand reach-Quality brand engagement-Reaching target specific consumers-Brand monitoring-What to measure and how to measure it?-Lead enquiries and 'Sales' conversionsCHAPTERS: -What is social media marketing?-What is social media quotient (SMQ)? How do I measure my brand's SMQ?-Will social media marketing campaign really help my company or brand?-How to get started?-Which social networking site to choose?-What type of messages really appeals to end users on social media? (How do contests, freebies, etc impact them?) - "RESEARCH" based insights-How safe is it to have an engaging relationship in real-time with my end users?-Trends: Should I be a part of the frenzy, just because everyone is talking about it?-What do I track and how often do I measure my social media digital campaigns across my brand's varied marketing strategies?-What do I do with my company's traditional marketing strategies meanwhile?-Best time to post on social media-Sales conversions and social media ROI metricsoLTV (lifetime value of a customer)oCPC (Cost per customer)oCAC (Customer acquisition cost)oYour SMQ(R) - Your Social media quotient tools and process- Special Research insights added: Research based insights across '1,000 Users' online from NINE industries ((Hotels and hospitality, Movies, Real-estate, Retail, Finance & banking solutions, Publishing, IT institutes, Management institutes and Trading & Broking) to understand: "Why would users online engage with YOUR BRAND on SOCIAL MEDIA?"-Test your SOCIAL MEDIA BRAND quotient. The questions are based on this book -WIN a surprise gift from me!BONUS Content: -Social media misconceptions cleared-Creative story telling using social media-Power SEO - Simple tips for quick website optimization-Key branding rules online-Don't make a social faux pas& also few useful resources, posts and 'case study' links for downloads.Please note: Discretion to share information about research or case study etc is with the author at all times and is not debatable under any circumstances.
About the Author: I, am Ananthanarayanan V (Ananth) born and raised in Mumbai, India. I love working with brands and technology products. I am a 3 time Global Award Winning Digital Marketing CEO. I enjoy running as a hobby and am an avid writer and blogger. I am a speaker & Corporate Trainer at prestigious Global events in the field of Digital Marketing, Social Media ROI, Digital Strategy and Entrepreneurship across industries and Countries. I have Won the year's Prestigious "PETER DRUCKER Global challenge 2014" (Entrepreneurs) category across 40 Countries. I have been awarded: - Most Influential Digital Marketing Leaders - CMO ASIA & World Marketing Leaders 2016 - Best Digital Marketing Professional in India 2014 Academic credentials: -PGCPM - IIM Indore (Outstanding credentials in Marketing research) -PGDJMC - IGNOU -Diploma Advertising & PR - Welingkars institute of Management studies -Diploma in Advanced Animation and VFX - IIDT -Technical certifications - Brainbench, USA -B.Com - Mumbai University Over the past 10 t0 15 years, I have had the privilege of working with some of the best brands in the industry today. That coupled with a passion in the field of digital marketing, I embarked on this journey to start my own digital marketing and social media creative services agency called Techdivine Creative Services back in March 2010. Over the years, I have been invited across elite corporate brands and institutes for sharing my expertise and experience in the field of technology, creative design and digital marketing. I hope you find this book resourceful, insightful and refreshing to read. I have shared some of our campaign insights, case studies, marketing tool process across industries empowered by digital and social media marketing campaigns. There is also a surprise waiting for you as you near the end of the book. I have published two books earlier: - Expressions which was a coffee table poetry book and was covered by the Times of India team in Mumbai and - "Kings are made, not just born" published on Amazon Kindle.


Best Sellers



Product Details
  • ISBN-13: 9781500689445
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 74
  • Series Title: English
  • Weight: 109 gr
  • ISBN-10: 1500689440
  • Publisher Date: 30 Jul 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Social media marketing brand ROI
Createspace Independent Publishing Platform -
Social media marketing brand ROI
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Social media marketing brand ROI

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!