Do you utilize social media platforms for personal use?Do you have any idea what is social media marketing and how it works?Have you ever used paid advertising on social media platforms to further your product/services?Are you aware of how to engage people through social media marketing?Do you have any idea how leads are converted into customers using Social Media Marketing?

Many marketing executives see social media marketing as the next big trend, an intense but fleeting fad that needs to be exploited while it's in the spotlight. To others, it is just a buzzword that has no practical advantage, and with it, there is a complex, steep learning curve. This is of great importance to any opportunity a business owner has to syndicate their content and increase their exposure to their future customers and clients, as well as to their current ones. To assess the value of applying social media to marketing is to realize the importance of social media for people who are likely to become your customers in everyday life. Social media marketing has become a requirement, one placed on the company by its total reach and its effect on users through social networking. Given the fact that social media presence has become a requirement, there are various ways to exploit social media presence to boost your company. Social networking networks are simply a new platform for the company to voice its opinion and raise the visibility of its product and service. It is essential for your company because it makes your company more open to potential clients and buyers, and also makes you more recognized and recognizable to others who have previously done business with you. Not all social media interactions with your company will result in a conversion, but any constructive communication will increase the likelihood of a future conversion. Even though your swipe-through rate is thin, a game-changer is the sheer number of odds you have.

This book explains the necessary yet simple steps to strategize your social media marketing plan and become an expert in the field. By reading it, you will learn:

• Overview of Social Media Marketing
• What Will You Get from Social Media Marketing?
• Key Considerations for All Social Media Marketing
• Core Pillars of Social Media Marketing
• How can Social Media boost your marketing campaign?
• Cost-effective of Social Media Marketing
• Align Social media marketing goals with business