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Social Media Marketing - Bedarf, Herausforderungen und Marktpotential für Beratungsdienstleistungen

Social Media Marketing - Bedarf, Herausforderungen und Marktpotential für Beratungsdienstleistungen

          
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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Arbeit, Beruf, Ausbildung, Organisation, Note: 1,8, Technische Universität Kaiserslautern, Sprache: Deutsch, Abstract: Zusammenfassung Die vorliegende Bachelorarbeit befasst sich mit dem für das Marketing neuen Instrument der sozialen Medien wie Facebook, Twitter oder Xing und der entsprechenden Beratung in Bezug auf Social Media Marketing (im Folgenden: SMM) von Unternehmen. Der Arbeit liegt insgesamt eine soziologische Perspektive zugrunde und setzt sich, neben der Erläuterung von Hintergründen des SMM für ein klareres Verständnis, vor Allem mit der Gegenüberstellung des möglichen/theoretischen Beratungsbedarfs von Unternehmen hinsichtlich SMM und den tatsächlichen/ praktischen Leistungsangeboten von (SM-) Beratungsagenturen auseinander. Dabei wird der Fragestellung nachgegangen, inwiefern sich Nachfrage und Angebot decken bzw. das Leistungsportfolio von zuständigen Agenturen generell angepasst werden könnte. Daraus konnte ein gewisser Handlungsbedarf bzgl. SMM-Beratung abgeleitet werden, der die Vermittlung der reaktiven Dialogführung, die Bedeutung der qualitativen Erfolgsmessung und die mögliche Einführung von Professionalisierungsstandards für die SMM-Beratung betrifft. Zur Bestimmung der faktischen Leistungen in Beratungssituationen wurden Experteninterviews mit (externen) Beratern auf dem Gebiet des SMM geführt. Abstract This bachelor thesis is concerned with the new marketing tool of SM like Facebook, Twitter or Xing and the accordant consulting in terms of Social Media Marketing (in the following: SMM) of companies. The sociological perspective forms the basis of this thesis which engages in the explanation of the backgrounds of SMM for a better understanding and particularly in the comparison of the potential/hypothetical needs for consulting with regard to SMM and the actual/practical service offers of (SM-) consulting agencies. Thereby the question is traced to what extent offer covers deman


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Product Details
  • ISBN-13: 9783656169918
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656169918
  • Publisher Date: 14 Apr 2012
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Weight: 91 gr


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