This book about social media management explains and outlines the research, planning, and scheduling process after you have identified your target audience. The book also offers 400+ URLs for other lesser-known social media platforms for review and consideration for niche markets. This guide is short enough to get to the point, but long enough to provide valuable insight.When you strive to increase market presence for an entrepreneurial effort - or you want to expand branding for yourself as a subject market expert (SME) - social media can do the trick. Be careful though. Professional social media management is not posting your daily meal activities and continuously reposting other people's videos or cat photos. Create your content, photos, videos, and polls to draw others to you like a 'moth to the light.' Social media management is a process used to market, brand, and advertise to establish recognition and the 'trustworthiness' of a business or person's reputation on social media platforms. Social media management is most importantly developing a plan to research your target market audience. It is about what your potential customers are interested in - not necessarily your interests. It is not all about you - it's about your clientele's interests. Social media management is secondarily about planning and scheduling educational, inspirational, thought-provoking posts. It is seeking viewpoints and providing commentary everyone wants to talk about. 'Social' is the key word and 'Sharing' is the point. When you manage social media to brand yourself or market your business, you must be prepared to be consistently active in dialogue, interaction, and responding to what others say. Following-up with the conversation is vital, because social media is 'two-way communication' (Web 2.0). The more value you share, the more you are known for value, the more others will socially share you and your ideas.#SocialMedia, #SocialSharing, #SocialMediaManagement, #SocialMediaBranding, #Marketing, #Advertising, #SocialMediaPlanning, #SocialMediaMarketing, #Branding, #PersonalBranding, #Selling, #SocialMediaROI, #ROI
About the Author: Dawn D. Boyer, Ph.D. is a consultant to small businesses (including government contracting companies), a resume writing coach for job seekers, and social media management / training (LinkedIn) for individuals, small, or large groups. Her business website is: www.DBoyerConsulting.com Dr. Boyer received her Ph.D. in Occupational Studies and Technology with a concentration in Training and Development in Human Resources and taught computer science and technology to undergraduate students as an adjunct professor at Old Dominion University (ODU). Her dissertation, a ground-breaking research study in the field of human resources, is entitled, 'Competencies Required of Human Resource Professionals in the Government Contracting Industry, ' and had been converted to a research study results text for commercial review and analysis. Dr. Boyer has 22+ years of senior management experience in human resources, of which 12+ years is in government-contracting. She also provides HR consulting services to small entrepreneurial businesses, including dynamically growing 8(a) set-aside defense companies and small business for business development, resume coaching for job seekers, and social media management and training (LinkedIn). Her creative side has enabled her to write >52 published books in Genealogy, Women's and Gender Studies, History, Business Development, Social Media Management and Branding, Inspirational Quotes, and Job Hunting and Career Coaching. She provides a unique service for other authors to get their books published via her Print-on-Demand Publishing services. Contact her via Dawn.Boyer@DBoyerConsulting to find out how you can get your book published with little or no money down. Her books can now be found on Amazon.com in the "Business & Economics / Self Help & Government and Business," "Business & Economics / Advertising and Promotion," "Biography/Autobiography/Reference," "Biography/Autobiography/Women," "Body, Mind & Spirit/Inspiration & Personal Growth," and "Philosophy / Ethics and Moral" categories.