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Social Media in projektorientierten Unternehmen: Eine Analyse der Einsatzmöglichkeiten von Social Media Anwendungen in Beratungsunternehmen

Social Media in projektorientierten Unternehmen: Eine Analyse der Einsatzmöglichkeiten von Social Media Anwendungen in Beratungsunternehmen

          
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About the Book

Das vorliegende Buch erläutert Social Media und deren Anwendungsmöglichkeiten anhand der Beratungsbranche. Es soll festgestellt werden, in wieweit die momentane Implementierung von Social Media Anwendungen in projektorientierten Unternehmen und insbesondere in Beratungsunternehmen vorangeschritten ist. Diese Thematik ist aber noch relativ neu und oftmals befinden sich Unternehmen noch in der Anfangsphase. Daher ist die Herausforderung der Studie, den aktuellen Status der tatsächlichen, beziehungsweise möglichen Anwendung von Social Media aufzuzeigen und deren Potential zu erläutern. Es werden Einsatzmöglichkeiten und die damit verbundenen Schwierigkeiten beschrieben. Am Ende soll sich erweisen, wie sehr Social Media zum Unternehmenserfolg von Beratungsunternehmen mitwirkt und wie sehr eine differenzierte Social Media Strategie für eine effektive Kommunikation notwendig ist. Es werden die drei großen Themenpunkte projektorientiertes Unternehmen, Beratungsunternehmen und Social Media miteinander verknüpft, um zukunftsorientierte Erkenntnisse zu erlangen.
About the Author: Robert Waxenegger wurde 1985 in Melk geboren. Sein Studium an der Wirtschaftsuniversität Wien schloss der Autor im Jahr 2012 mit zwei akademischen Graden der Magister der Sozial- und Wirtschaftswissenschaften erfolgreich ab. Er nahm ein Jahr an einem MBA Programm an der ITAM in Mexico City teil und sammelte bereits während des Studiums umfassende praktische Erfahrungen in der IT, Marketing und Consulting Branche. Die Abwicklung von verschiedensten Projekten seit Kindheitsjahren motivierte ihn, sich der Thematik des vorliegenden Buches zu widmen.


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Product Details
  • ISBN-13: 9783842895829
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 181 gr
  • ISBN-10: 3842895828
  • Publisher Date: 27 Mar 2013
  • Height: 210 mm
  • No of Pages: 144
  • Series Title: German
  • Sub Title: Eine Analyse der Einsatzmöglichkeiten von Social Media Anwendungen in Beratungsunternehmen
  • Width: 148 mm


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Social Media in projektorientierten Unternehmen: Eine Analyse der Einsatzmöglichkeiten von Social Media Anwendungen in Beratungsunternehmen
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Social Media in projektorientierten Unternehmen: Eine Analyse der Einsatzmöglichkeiten von Social Media Anwendungen in Beratungsunternehmen
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