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Social Media in den Investor Relations. Wie können Unternehmen die sozialen Medien richtig einsetzen?

Social Media in den Investor Relations. Wie können Unternehmen die sozialen Medien richtig einsetzen?

          
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About the Book

Die sozialen Medien greifen längst schon über die private Sphäre hinaus. Social Media Beiträge beeinflussen heutzutage maßgeblich, wie Kunden ein Unternehmen wahrnehmen. Und auch viele Unternehmen kommunizieren über Social Media mit ihren Investoren. Doch wie genau sollten börsennotierte Unternehmen Social Media Kanäle für ihre Investor Relations (IR) nutzen? Welche Kanäle lohnen sich und ab welcher Unternehmensgröße ist der Einsatz am effektivsten? Die Autorin Nicole Bianga hat eng mit Vertretern aus der Praxis zusammengearbeitet, um diese Frage zu beantworten. Sie erklärt die Vor- und Nachteile des Social Media Einsatzes für die Investor Relations. Anhand von Beispielen arbeitet sie Best Practices heraus und gibt Handlungsempfehlungen für Unternehmen. Aus dem Buch: - Investor Relations; - Social Media; - Web 2.0; - Börse; - Kommunikation


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Product Details
  • ISBN-13: 9783960952695
  • Publisher: Studylab
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 177 gr
  • ISBN-10: 3960952694
  • Publisher Date: 12 Jul 2018
  • Height: 210 mm
  • No of Pages: 126
  • Spine Width: 8 mm
  • Width: 148 mm


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Social Media in den Investor Relations. Wie können Unternehmen die sozialen Medien richtig einsetzen?
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