Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Social media typically features user-generated content and personalized profiles. An estimated 69 percent of Americans used social media as of 2018.

Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus on marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of targeted, timely, and exclusive sales and coupons to would-be customers.

Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Social media is so popular at the moment that a business absolutely must utilize it to succeed. Since social media is still in its infancy, it will continue to evolve for some time to come, but the basics should stay constant.

In this book, you will learn everything you need to know about social media marketing, the different social media platforms to increase following, gain authority, and increase engagement. The goldmine opportunities in social media marketing every business should know. Different types of social media and how each can benefit your business. Also, you will know how to choose the best social media platforms for marketing.

Social media is growing off late at a faster pace than ever before, a properly planned and effectively targeted social media marketing campaign can help your small business thrive and succeed. People want value, so give it to them. Also, be diligent in picking the tools you use to automate. Look for quality features and a great reputation when you choose your tools for success.

This book will help you to build up your business using social media. The websites you're personally using each day could be effective and helpful for business use. You can reach a global audience with social media and thrive thanks to tips from this book.

If you find one, or two, or twenty ideas listed in this book that could help get your campaign wheels turning, why not give it a shot? Get the book to find some hidden treasures for your next social media marketing campaign.

I wish you luck and I hope to read your success story someday!