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Social Marketing & Public Health 2e P: Theory and Practice

Social Marketing & Public Health 2e P: Theory and Practice

          
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About the Book

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.

This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book.

Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.


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Product Details
  • ISBN-13: 9780198717690
  • Publisher: Oxford University Press, USA
  • Publisher Imprint: Oxford University Press, USA
  • Depth: 20
  • Height: 244 mm
  • No of Pages: 272
  • Spine Width: 15 mm
  • Weight: 476 gr
  • ISBN-10: 0198717695
  • Publisher Date: 09 Apr 2017
  • Binding: Paperback
  • Edition: 0002-
  • Language: English
  • Returnable: Y
  • Sub Title: Theory and Practice
  • Width: 170 mm


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