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Social Commerce. Das Geschäft mit der Freundschaft: Steuerungsprozesse des Kaufverhaltens in sozialen Netzwerken am Beispiel "Sellaround.net"

Social Commerce. Das Geschäft mit der Freundschaft: Steuerungsprozesse des Kaufverhaltens in sozialen Netzwerken am Beispiel "Sellaround.net"

          
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About the Book

Masterarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,3, Hochschule RheinMain - Wiesbaden Rüsselsheim Geisenheim, Veranstaltung: Media & Design Management, Sprache: Deutsch, Abstract: Durch die schnelle und stetige Entwicklung im Internet ergeben sich für Unternehmen und ihre Marken stets neue Möglichkeiten, Markenkommunikation, Marketing und Commerce zu betreiben. In den letzten Jahren stieg insbesondere die Bedeutung der sozialen Netzwerke sowohl bei Konsumenten als auch bei Unternehmen enorm an. Durch Facebook & Co. entstanden neue Plattformen, die vor allem der direkten Kommunikation mit den Konsumenten dienen. Der Begriff Social Commerce wurde ins Leben gerufen. Verstanden wird hierunter, die Kaufkraft mit Hilfe von Empfehlungen zu verstärken. Doch heute bieten die sozialen Netzwerke weitere Möglichkeiten, Social Commerce auch wortwörtlich umzusetzen und Social Media für den direkten Verkauf zu nutzen. Es zeigt sich ein zukunftsorientiertes Denken der Unternehmen und das Nutzen von Freundschaften und Verbindungen in sozialen Netzwerken zur Bildung neuer Distributionskanäle. Die vorliegende Arbeit beschäftigt sich daher mit dem Thema Social Commerce und gibt durch zwei durchgeführte Umfragen Aufschluss über die aktuellen Gegebenheiten und Meinungen zu diesem Bereich. Zunächst werden der Wandel und die Veränderungen des Verhaltens der Konsumenten und die darauf entstehenden Herausforderungen für Unternehmen diskutiert. Des Weiteren wird dargestellt, wie sich das Kaufverhalten unter den neuen sozialen Medien verändert hat und welche Beeinflussung dadurch auf das E-Commerce ausgeübt wird. Folglich wird nochmals explizit auf das Thema Social Commerce und die daraus resultierte F-Commerce Revolution durch das soziale Netzwerk Facebook eingegangen. Anhand zwei Umfragen unter den zukünftigen Social Shoppern und den Unternehmen, die Social Commerce für sich nutzen, soll dargestellt werden, ob die


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Product Details
  • ISBN-13: 9783640996551
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 199 gr
  • ISBN-10: 3640996550
  • Publisher Date: 08 Sep 2011
  • Height: 210 mm
  • No of Pages: 148
  • Series Title: German
  • Sub Title: Steuerungsprozesse des Kaufverhaltens in sozialen Netzwerken am Beispiel "Sellaround.net"
  • Width: 148 mm


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Social Commerce. Das Geschäft mit der Freundschaft: Steuerungsprozesse des Kaufverhaltens in sozialen Netzwerken am Beispiel "Sellaround.net"
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