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Smashvertising: How to Crush Your Competition with Ads That Buyers Can't Resist

Smashvertising: How to Crush Your Competition with Ads That Buyers Can't Resist

          
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About the Book

From Drew Eric Whitman (aka "Dr. Direct!"), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy.

No matter what you sell--or how you sell it--this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you're a traditional retailer or running your business via social media, Smashvertising will teach you how to write and design ads that consumers can't resist. Presented as a real-world business seminar in graphic-novel style, Smashvertising has been created especially for today's video-dominant learners to show what pushes consumers to react--and buy.

The fact is, your "sucky" ads contain invisible mistakes--such as ambiguous headlines or bad design--that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With Smashvertising you'll learn

  • how to write bulletproof ad copy like today's hottest online marketing experts
  • how to use consumer psychology to crank out fiery ads, emails, websites, and more
  • how to smoke your competition using direct-response concepts proven over decades with real-world experimentation
  • the exact best days and times to send emails for maximum response
  • how to ethically use psychology to motivate people to click that BUY button and pull out their credit cards
  • social media tricks for writing personally magnetic headlines
  • how to use price hooks to instantly boost ad readership
  • and so much more


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Product Details
  • ISBN-13: 9781632652065
  • Publisher: Red Wheel
  • Publisher Imprint: Career Press
  • Height: 191 mm
  • No of Pages: 184
  • Spine Width: 15 mm
  • Weight: 227 gr
  • ISBN-10: 1632652064
  • Publisher Date: 02 Sep 2024
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: How to Crush Your Competition with Ads That Buyers Can't Resist
  • Width: 127 mm


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