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Smartcuts : How Hackers, Innovators, and Icons
Accelerate Success

Smartcuts : How Hackers, Innovators, and Icons Accelerate Success

          
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About the Book

Entrepreneur and journalist Shane Snow (Wired, Fast
Company, The New Yorker, and cofounder of Contently)
analyzes the lives of people and companies that do
incredible things in implausibly short time.
One way or another, they do it like computer hackers. They
employ what psychologists call “lateral thinking” to rethink
convention and break “rules” that aren’t rules.
These are not shortcuts, which produce often dubious shortterm
gains, but ethical “smartcuts” that eliminate unnecessary
effort and yield sustainable momentum. In Smartcuts, Snow
shatters common wisdom about success, revealing how
conventions like “paying dues” prevent progress, why kids
shouldn’t learn times tables, and how, paradoxically, it’s easier
to build a huge business than a small one.
From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative
adventure that busts old myths about success and shows how innovators and icons do the
incredible by working smarter-and how perhaps the rest of us can, too.

About the Author

Shane Snow is an entrepreneur and journalist who is the ultimate life hacker. His company, Contently, is valued at more than $30 million, yet two years ago, it didn’t exist. He writes features for WIRED Magazine, yet a few months before his first feature he had no bylines to his name. He’s raised millions of dollars from top venture capitalists and created technology that’s helped more than 10,000 journalists build their personal brands and get work, yet three years ago he didn’t know what a term sheet was.


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Product Details
  • ISBN-13: 9780062371416
  • Publisher: HarperCollins
  • Publisher Imprint: HarperBusiness
  • Language: English
  • Weight: 500 gr
  • ISBN-10: 006237141X
  • Publisher Date: 2014
  • Binding: Paperback
  • No of Pages: 272

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