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Smart Cities: Una Visiã3n Para El Ciudadano

Smart Cities: Una Visiã3n Para El Ciudadano

          
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About the Book

¿Imaginas que desde tu propio teléfono móvil pudieras encontrar plaza de aparcamiento, saber a qué hora pasa tu autobús sin tener que esperar en la calle o en qué está invirtiendo el presupuesto de este año tu ayuntamiento? ¿Sabes que ya puedes conducir un coche siempre que quieras sin necesidad de tener uno propio, autoabastecer tu hogar de energía eléctrica o pasar consulta médica cara a cara con tu doctor sin tener que desplazarte? Estos son sólo algunos unos ejemplos de lo que las llamadas ciudades inteligentes -Smart Cities- pueden hacer por ti. Pero debes saber qué está ocurriendo, cómo puedes contribuir a ese desarrollo y en qué puedes beneficiarte de esta transformación digital de las ciudades cuyo objetivo es contribuir al desarrollo económico y social, mejorar tu calidad de vida y el bienestar de cualquier ciudadano. En Smart Cities. Una visión para el ciudadano, su autora, Marieta del Rivero, te ayuda a conocer y entender esta revolución social que, gracias a la tecnología y a las plataformas que conectan personas, procesos, datos y objetos, convierte a los núcleos urbanos en ciudades inteligentes, capaces de diseñar los mejores servicios en función de los comportamientos y usos de sus ciudadanos. Un ameno recorrido lleno de ejemplos cotidianos que a todos nos resultan familiares, en el que podrás conocer aplicaciones y servicios que ya puedes disfrutar y que están en marcha en grandes ciudades como Nueva York o Copenhague pero también en Málaga, Santander, Valencia, Barcelona o Madrid, entre otras.
About the Author: Con una experiencia de mas de 20 anos en el sector de las telecomunicaciones, medios y tecnologia, Marieta del Rivero lleva anos centrada en fomentar el potencial digital de las organizaciones. Ha liderado proyectos de transformacion empresarial, estrategia, marketing, creacion de marca y posicionamiento, ventas, innovacion, etc. Ha ocupado altos cargos como CMO, VP y CEO de importantes multinacionales. Tambien ha sido y sigue siendo asesora y miembro de diferentes consejos asesores y ha apoyado proyectos de startups en muchas ocasiones. Su ultimo cargo ha sido como Deputy General Manager to Chief Commercial Digital Officer en Telefonica. Durante tres anos fue CEO de Nokia Espana y tambien trabajo en Amena, Xfera Moviles y Nefitel, entre otras.


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Product Details
  • ISBN-13: 9788416624133
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Height: 229 mm
  • No of Pages: 192
  • Series Title: Acción Empresarial
  • Weight: 267 gr
  • ISBN-10: 8416624135
  • Publisher Date: 01 Jan 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 10 mm
  • Width: 152 mm


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