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Smart Business: What Alibaba's Success Reveals about the Future of Strategy

Smart Business: What Alibaba's Success Reveals about the Future of Strategy

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About the Book

Ming Zeng, Chief Strategy Officer of the Alibaba Group, reveals the innovative strategies driving Alibaba's extraordinary success; explains how the latest technological trends such as machine learning, algorithms, and artificial intelligence are redefining what strategy is and how strategy works; and provides leaders with a radically new framework for formulating and executing strategy in today's increasingly interconnected, automated environment.

  • Makes sense of big trends impacting business--machine learning, algorithms, artificial intelligence, networks, platforms--and explains the new principles and practices that define strategy in an interconnected, data-rich, algorithm-driven environment.
  • Grounded in strong cases of Alibaba and other companies around the world employing these new strategies successfully.
  • Provides a roadmap for managers to better understand the new forces that drive strategy, along with actionable advice for how to win in this dramatic new environment.

    Audience:

    • C-suite and senior executives.
    • Consultants and advisors.
    • Academics who teach courses on strategy.
    • Investors and analysts.

    Announced first printing: 35,000
    Laydown goal: 6,000


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    Product Details
    • ISBN-13: 9781633693296
    • Publisher: Harvard Business School Press
    • Publisher Imprint: Harvard Business School Press
    • Height: 241 mm
    • No of Pages: 320
    • Spine Width: 28 mm
    • Weight: 550 gr
    • ISBN-10: 1633693295
    • Publisher Date: 04 Sep 2018
    • Binding: Hardback
    • Language: English
    • Returnable: Y
    • Sub Title: What Alibaba's Success Reveals about the Future of Strategy
    • Width: 178 mm


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