Despite dire warnings about global warming, carbon emissions by the world?s largest companies are increasing and only a few companies have strategies for managing carbon emissions and Water resources.so what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their shareholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits.Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Review "Everywhere we turn, we hear the word 'sustainability?. But what are companies actually doing? CB Bhattacharya?s honest and bracing answer is simple: Not enough. But in this smart, actionable book, he shows how companies can change their ways. By making sustainability central to your purpose, he says, you can improve the health of communities and the planet - and build a better, more profitable business. Small Actions, Big Difference belongs on every leader?s bookshelf." - Daniel H. Pink, New York Times bestselling author of WHEN and DRIVE"When the world finally makes the turn to sustainable development, it will have been pioneers such as Professor CB Bhattacharya who will have made the difference. Professor Bhattacharya has long understood that sustainable development - combining economic progress with social inclusion and environmental sustainability - is not a gimmick or a pleasantry, but a vital need for the planet and therefore for each of us. He continues his great efforts in this new and important book, a very wise and clearly written guidebook to sustainability for business leaders." - Jeffrey Sachs, New York Times Bestselling Author, University Professor, Columbia University"CB Bhattacharya?s book Small Actions, Big Difference is a powerful rallying cry for business to take full ownership of delivering sustainable and equitable growth. As this book argues, business must re-double its efforts through new thinking and a values-based approach that puts people and the planet first." - Paul Polman, CEO Unilever, 2009-2018"Small Actions, Big Difference is an important and timely book for businesses who are beyond the "why" and "what" phase of sustainability and firmly on to the "how". It is an important and practical contribution for those looking to drive sustainability through their organization. Based on the authors academic excellence and extensive work with practitioners over decades, it is backed up with relevant case studies and research on what works and what doesn?t to drive sustainability impact AND business success. In an era, where business has never been under more pressure or more needed to lead on sustainability, it is a welcome contribution and recommended read for both generalist and specialist alike." - Peter Lacy, Senior Managing Director, Accenture Strategy"The title and the cover picture of this book are a perfect synthesis of the book itself. Sustainability is often the sum of many apparently obvious thoughts and simple actions, resulting in a powerful and large positive impact on mankind. A fascinating discovery for the reader and a powerful call to action." - Francesco Starace, CEO, Enel"There?s lots said about the ?why? of sustainable business much less about the ?how? and that?s what CB does here so effectively and succinctly, distil the theory into tough, practical action that?s needed to make sustainable change stick!" - Mike Barry, Chief Sustainability Officer, Marks and Spencer"In Small Actions, Big Differen