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Slowenische Managementstile in Abhängigkeit der Kulturdimensionen

Slowenische Managementstile in Abhängigkeit der Kulturdimensionen

          
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About the Book

Durch die Globalisierung kamen die Kulturen enger zusammen. Die multinationalen Unternehmen haben täglich mit Kulturunterschieden zu kämpfen. Diese Unterschiede sind bei den Marketing-Projekten, bei Verhandlungen, Markteinstiegen und der Unternehmensführung, zu erkennen. Nach den Eroberungen der Internationalen Märkte, versuchten Unternehmen die Unternehmenskultur auch in den neu entstandenen Filialen zu etablieren. Nach sehr kurzer Zeit hatten viele durchschaut, dass dies keine gute Idee war. Die Menschen konnten sich wegen den kulturellen Unterschieden an die neuen Bedingungen nicht anpassen. Deswegen haben viele diese gezwungene Etablierung der Kultur erlassen und versuchten, die Lenkungskontrolle über die Expatriates zu führen. Um diese Unterschiede zu bemerken, braucht man aber nicht die halbe Welt zu umreisen, sondern die Unterschiede sind sogar innerhalb der EU-Länder feststellbar. Die Europäische Union ist die kulturunterschiedlichste Union auf der Welt. Innerhalb dieses Raumes befinden sich mehr als zwanzig unterschiedlichste Kulturen, die mehr als 23 unterschiedlichste Sprachen sprechen.


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Product Details
  • ISBN-13: 9783639234466
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 209 gr
  • ISBN-10: 3639234464
  • Publisher Date: 03 Feb 2010
  • Height: 229 mm
  • No of Pages: 136
  • Spine Width: 8 mm
  • Width: 152 mm


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