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Skalen- und Verbundvorteile auf Medienmärkten: Unter besonderer Berücksichtigung von Online-Technologien

Skalen- und Verbundvorteile auf Medienmärkten: Unter besonderer Berücksichtigung von Online-Technologien

          
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About the Book

Inhaltsangabe: Einleitung: Die Sparten des Mediensektors sowie als Summe der gesamte Mediensektor sind traditionell von starken Konzentrationstendenzen in verschiedene Richtungen geprägt. Seit Mitte der 90er Jahre lassen sich medienübergreifendes Angebotsverhalten (cross-publishing), Diversifikationen und Unternehmenszusammenschlüsse nicht nur von und zwischen traditionellen Medienunternehmen beobachten, sondern auch die Märkte für Online-Angebote treten verstärkt in den Fokus. Großes Aufsehen haben etwa die Fusion zwischen TIME WARNER und AOL sowie die Beteiligung von Bertelsmann an der Musiktauschbörse Napster.com erregt. Analysen von traditionellen Medienunternehmen bzw. -märkten verweisen zur Erklärung von Konzentrationstendenzen vor allem auf Eigenarten der Mediengüter selbst und die Charakteristik von deren Bereitstellung, wie etwa Produktionsprozesse mit typischerweise hohem Fixkostenanteil, die Nichtrivalitätseigenschaft von Mediengütern oder konzentrationsfördernde Spiraleffekte der Werbefinanzierung. Sind nun die oben beschriebenen Vorgänge unter Beteiligung von Online-Anbietern (wie bisweilen gemutmaßt) lediglich durch den Versuch klassischer Medienunternehmen motiviert, Kontrolle über neuartige Distributionskanäle für Medienobjekte zu erlangen, oder lassen sie sich auch oder besonders auf bekannte ökonomische Tatbestände wie Skalenvorteile o.ä. zurückführen? Der Verfasser hat den Versuch unternommen, für Fernseh-, Print- und Onlineanbieter relevante Größen- und Verbundvorteile als potenzielle Ursachen für intra- und intramediale Konzentrationsprozesse auf Medienmärkten zu identifizieren und darzustellen. Die Gruppe der Online-Inhalteanbieter steht dabei besonders im Mittelpunkt der Betrachtung: Die Märkte für Online-Inhalte werden als eigene Mediensparte betrachtet Die zwischenmediale Konzentration wird in einem Mediensektor untersucht, der neben Fernseh-und Presse- zusätzlich die Online-Sparte umfasst. Bei der Analyse der Implikationen kommt das in


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Product Details
  • ISBN-13: 9783838645735
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 113 gr
  • ISBN-10: 3838645731
  • Publisher Date: 03 Oct 2001
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Sub Title: Unter besonderer Berücksichtigung von Online-Technologien
  • Width: 148 mm


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Skalen- und Verbundvorteile auf Medienmärkten: Unter besonderer Berücksichtigung von Online-Technologien
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