Home > Business & Economics > Business & management > Entrepreneurship > Sin Filtro: La Historia Secreta de Instagram / No Filter: The Inside Story of Instagram
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Sin Filtro: La Historia Secreta de Instagram / No Filter: The Inside Story of Instagram

Sin Filtro: La Historia Secreta de Instagram / No Filter: The Inside Story of Instagram

          
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About the Book

Instagram ha cambiado la tecnología y los negocios, la cultura y la comunicación
y también nos ha cambiado a todos nosotros.
¡Descubre sus secretos!

Instagram está tan ligado a nuestro día a día que su historia no puede disociarse del impacto que tiene sobre nuestras vidas. Desde su creación en el año 2010 de la mano de Kevin Systrom y Mike Krieger como una aplicación simple e intuitiva, lnstagram se ha convertido en una máquina de hacer famosos como nunca antes se había visto -ya sea en el patio de los colegios, en el mundo cultural o en el de la moda- en busca de un reconocimiento digital que obtiene gracias a likes, comentarios, seguidores y espectaculares acuerdos con distintas empresas.

Más de doscientos millones de usuarios de Instagram cuentan con más de cincuenta mil seguidores, el nivel necesario para vivir de publicar promocionando marcas. Y millones de personas y de marcas tienen más seguidores en Instagram que suscriptores tiene el The New York Times hasta tal punto que, anunciarse a través de estas personas que crean tendencias, cuentan historias o tienen seguidores, se ha convertido en un negocio multimillonario.

Sin filtro es el primer libro que desvela los secretos de Instagram a través del testimonio de quienes lo hicieron realidad. ¿Cómo crearon ese espacio donde compartimos versiones aspiracionales de nuestra vida, transformando nuestro sentido colectivo de la realidad? ¿Qué caminos se abren para asegurar su incesante crecimiento tras la adquisición por Facebook?

Además, a partir de distintos casos reveladores, el libro nos ofrece el análisis de las estrategias de éxito que los usuarios del software culturalmente más importante de nuestra generación han desarrollado para crear su imagen y potenciar su fama: desde los adolescentes hasta las figuras más icónicas de nuestros tiempos o las startups más innovadoras y las mayores compañías del mundo.

ENGLISH DESCRIPTION

Deeply researched and highly entertaining.' The Times
'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk
'Clear-eyed and objective.' New York Times

The extraordinary inside story of how Instagram became the world's most successful app

In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it's a story that has never been told - until now.
In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life: from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality.

The resulting book connects one company's rise to a global revolution in technology, culture and business. Facebook's decision to buy Instagram was the best investment it ever made. But we're still learning about what it has cost the rest of us.


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Product Details
  • ISBN-13: 9788417992200
  • Publisher: Prh Grupo Editorial
  • Publisher Imprint: Conecta
  • Height: 229 mm
  • No of Pages: 416
  • Spine Width: 28 mm
  • Width: 147 mm
  • ISBN-10: 8417992200
  • Publisher Date: 05 Jan 2021
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 499 gr


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