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SEVEN ROLES TO CREATE SUSTAINABLE SUCCES: A Practical Guide for Sustainability and Csr Professionals

SEVEN ROLES TO CREATE SUSTAINABLE SUCCES: A Practical Guide for Sustainability and Csr Professionals

          
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About the Book

The transitions we're currently experiencing are of such magnitude that business as usual is no longer an option. Digitalization is radically changing the way we interact, share and produce. The energy transition requires us to question commonly held beliefs about abundance and scarcity, fundamentally rethink business models and processes and co-create innovative solutions. And with roles of government, companies, societal players and citizens shifting, gone are the days that ideas should be developed in ivory towers. Sustainability and CSR professionals are crucial change agents who can help shape and speed up these transitions.

Fulfilling this important role requires the right mindset, skills and competences. It's far less romantic and definitely way more complicated than how it sounds, but in the end, far more satisfying than many of the traditional roles. At its core, it demands a strong belief that change is not only possible but urgent and non-negotiable. If you don't truly believe in what you do, why should others follow you? And because of the scope of the changes needed, you can do this alone. Partnership based on equality, real dialogue and co-creation are preconditions for success. Obtaining what you want is not about selling a slick story but creating a shared mission and narrative with usual suspects as well as unexpected experts.


About the Author: Carola Wijdoogen graduated as a Master of International Relations at the Johns Hopkins University, SAIS in Washington DC. She worked several years as a consultant in energy and sustainable energy solutions and joined the Dutch Railways (NS) as the first Chief Sustainability Officer (CSO). She wrote 7 Roles to Create Sustainable Success, the English translation of her acclaimed Dutch book MVO doe je Zo. esides a practical guide for sustainability professionals, 7 Roles to Create Sustainable Success is - like the Dutch version - also suited as a text book for universities. Carola Wijdoogen cofounded the Sustainability University Foundation, a global platform for sustainability professionals with on-and-off-line peer-to-peer learning activities and research. She is also a guest lecture at several international universities, Yale School of Management, Nyenrode University and the University of Amsterdam, and is Chairman of the supervisory Board of Utrecht Science Park and member of the Advisory Board for Business Administration at Radboud University.


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Product Details
  • ISBN-13: 9789462763869
  • Publisher: Management Impact Publishing
  • Publisher Imprint: Management Impact Publishing
  • Height: 229 mm
  • No of Pages: 224
  • Spine Width: 0 mm
  • ISBN-10: 9462763860
  • Publisher Date: 06 Sep 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Width: 152 mm


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