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Service Quality On Customers' Patronage. Selected Banks In Ogun State

Service Quality On Customers' Patronage. Selected Banks In Ogun State

          
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About the Book

Master's Thesis from the year 2016 in the subject Business economics - General, grade: 6.3, language: English, abstract: This study analyses the effect of service quality dimensions on customers' patronage of selected banks in Ogun State, Nigeria. It investigates the relationship between service quality dimensions and customers' patronage using Bank Service Quality model dimensions. It also determines factors responsible for customers staying on queue for longer periods of time while awaiting bank services, assesses the level of customer satisfaction about services rendered by money deposit banks with a view of identifying factors that were responsible for customer disloyalty in patronising banks. The study employed Simple random sampling to select six banks namely First Bank Plc, United Bank of Africa Plc, Guarantee Trust Bank Plc, Access Bank, First City Monument Bank and Zenith Bank Plc for this study. Convenience sampling method was used to select 240 customers of the selected banks. The data were analysed through the use of Statistical Package for Social Science (SPSS), while Pearson's correlation co-efficient and multiple regression analysis were used to test the hypotheses formulated whether significant relationship exist between service quality dimensions and customers' patronage.


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Product Details
  • ISBN-13: 9783346447593
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 146
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3346447596
  • Publisher Date: 27 May 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 199 gr


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