It is important to acknowledge that each student's set of experiences with be unique to that person. However, institutionally intended patterns of the student experience, in areas over which institutions can have some influence. The experience is concerned on student ( non-learning) experience. the experiences of student has different respects, mostly in terms of teaching and learning for the particular classes of students ( part time, mature, international students). For example, student journey experience can have these elements: First contact and admission, pre-arrival, arrival and orientation, induction, reorientation and reintroduction to study for continuing students and induction preparing to leave, graduation and beyond. Students need to feel satisfaction when who enroll to the university at the first day. The matters, who will contact on the university orientation day. Such as travel to the university accesses to facilities ( libraries, computing, student support, teaching and learning, social life and self-development and finance). Because student expectations are variable and unpredictable and because it is not obvious that students are always the best judges of whatever is defined as quality, particularly were academic judgement is involved. However, the university customer ( student satisfaction) vs quality argument is in a traditional relationship. For example, the university service quality includes libraries and IT ( information technology) facilities which are closely associated will teaching and learning activities and where academic priorities tend to be bound up with institutional requirement about efficiency and effectiveness. Other university services, such as catering and accommodation are operated on what might be considered to be supplied and demand based commercial principles: Students are indeed the customers of these services. Other student facing services, such as admissions academic administration, student advice and support and careers guidance are not operated on commercial principles in the usual sense of the term but clearly provide services to student and potential and former student, even if these users are not customers in the strictest sense. This is because unlike with catering or student accommodation, there is not an alternative university registry to which students can dissatisfy with the service on offer. Nor are direct payments from users practicable for most of these services. Instead of quality of teaching, students hope a strong emphasis on student social life, the campus environment, accommodation and other non-academic matters. Also the elements of the student journey service can influence the university student enrollment numbers. First, the application experience covers the interacting between potential students ad institution up to the point of arrival, Second, the academic experience students' interactions with the institution associated with the students, excluding these purposes teaching and learning processes. Finally, the campus experience, student life not connected with study, which may include activities away from the actual campus. Also the graduate students experience, the institution's role is assisting students' transition on employment. For example, all universities can find open days to be valuable recruitment exercises to attract more visitors to applications.