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Service Factory - Zu den sich ergebenden Problemfeldern bei der Bereitstellung industrieller Dienstleistungen

Service Factory - Zu den sich ergebenden Problemfeldern bei der Bereitstellung industrieller Dienstleistungen

          
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About the Book

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2,0, Carl von Ossietzky Universität Oldenburg (Betriebswirtschaftslehre und Wirtschaftspädagogik), Sprache: Deutsch, Abstract: Industrielle Dienstleistungen wurden in vielen Unternehmen in der Vergangenheit zwar oftmals erbracht, jedoch wurde ihnen in der Regel kein strategisches Potential zugebilligt. In Zeiten, in denen es durch zunehmende Standardisierung von Produkten für Unternehmen immer schwieriger wird, dauerhafte Wettbewerbsvorteile nur über die Merkmale von Sachgütern zu erlangen, hat sich diese Einstellung stark gewandelt. Die Leistungen, die als Voraussetzung zur Nutzung oder zur Ergänzung eines selbsterstellten Produktes von einem Unternehmen eigentlich "nur nebenbei" erbracht werden, nehmen nun eine zunehmend wichtigere Rolle als Differenzierungsinstrument für die Positionierung auf dem Wettbewerbsmarkt ein. Im Verlauf dieser Arbeit soll zunächst der historische Hintergrund der Entwicklung von Dienstleistungen dargestellt werden, gefolgt von einer ausführlichen Behandlung ihrer Charakteristika und der daraus entstehenden Problemfelder. So wird erstens der Einfluss der Qualität von industriellen Dienstleistungen auf die Geschäftsbeziehungen zwischen Unternehmen untersucht und zweitens der Einfluss des Managements industrieller Dienstleistungen auf ihre Qualität festgestellt. Das dritte Problemfeld schließlich behandelt die Besonderheiten industrieller Dienstleitungen für die Preispolitik. Zum Ende erfolgt ein Ausblick auf mögliche zukünftige Entwicklungen industrieller Dienstleistungen sowie eine kurze Zusammenfassung der Ergebnisse der im Hauptteil untersuchten Problemfelder und ihrer Lösungsmöglichkeiten. Dabei ist zu beachten, dass es aufgrund einiger Besonderheiten von Dienstleistungen, die in Kapitel 3 vorgestellt werden, in der Regel keine allgemeingültige Lösung für ein bestimmtes Problem geben kann. Jedes Unternehmen muss daher zwar die Charakteristika


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Product Details
  • ISBN-13: 9783638647229
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3638647226
  • Publisher Date: 21 Jun 2007
  • Height: 210 mm
  • No of Pages: 34
  • Series Title: German
  • Weight: 59 gr


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