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SEO Mastery: Mastering SEO: A Guide to On-page, Off-page, and Technical SEO

SEO Mastery: Mastering SEO: A Guide to On-page, Off-page, and Technical SEO

          
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About the Book

What You Will Learn From This Book:

Module 1: Introduction to SEO

  • Lesson 1: What is SEO? - An Overview
  • Lesson 2: Importance of SEO in Digital Marketing
  • Lesson 3: Understanding Search Engines and How They Work
  • Lesson 4: Key SEO Concepts: Keywords, SERPs, and Ranking Factors
Module 2: Keyword Research and Strategy
  • Lesson 1: What Are Keywords and Why They Matter
  • Lesson 2: Types of Keywords: Short-Tail vs. Long-Tail
  • Lesson 3: Using Keyword Research Tools (e.g., Google Keyword Planner)
  • Lesson 4: Mapping Keywords to User Intent
  • Lesson 5: Building a Keyword Strategy
Module 3: On-Page SEO
  • Lesson 1: Content Creation and Optimization
    • Writing SEO-Friendly Content
    • Optimizing for Readability and Relevance
  • Lesson 2: Keyword Placement and Density
  • Lesson 3: Meta Tags Optimization (Title Tags, Meta Descriptions)
  • Lesson 4: Header Tags (H1, H2, H3)
  • Lesson 5: Image Optimization and Alt Text
  • Lesson 6: Internal Linking and Site Structure
  • Lesson 7: User Experience (UX) and SEO
Module 4: Off-Page SEO
  • Lesson 1: What Is Off-Page SEO?
  • Lesson 2: Link Building Basics and Best Practices
  • Lesson 3: Types of Backlinks and Their Value
  • Lesson 4: Link Building Strategies (Guest Blogging, Outreach)
  • Lesson 5: Social Media's Role in SEO
  • Lesson 6: Brand Mentions and Online Reputation Management
Module 5: Technical SEO
  • Lesson 1: Introduction to Technical SEO and Its Importance
  • Lesson 2: Site Speed Optimization
  • Lesson 3: Mobile Friendliness and Responsive Design
  • Lesson 4: Crawlability and Indexing
  • Lesson 5: Sitemaps and Robots.txt Files
  • Lesson 6: Structured Data and Schema Markup
  • Lesson 7: Canonicalization and URL Structure
  • Lesson 8: HTTP vs. HTTPS - SSL and Site Security
Module 6: SEO Analytics and Monitoring
  • Lesson 1: Setting Up Google Analytics and Google Search Console
  • Lesson 2: Measuring Key SEO Metrics (Traffic, CTR, Bounce Rate)
  • Lesson 3: Monitoring Rankings and Traffic Trends
  • Lesson 4: Understanding and Using SEO Reports
Module 7: SEO Best Practices and Updates
  • Lesson 1: Staying Updated with SEO Changes and Google Algorithm Updates
  • Lesson 2: Common SEO Mistakes and How to Avoid Them
  • Lesson 3: White-Hat, Black-Hat, and Gray-Hat SEO Techniques
  • Lesson 4: Building a Long-Term SEO Strategy
Module 8: Advanced SEO Topics (Optional)
  • Lesson 1: SEO for Local Businesses (Local SEO)
  • Lesson 2: International SEO Best Practices
  • Lesson 3: Video SEO and Visual Content
  • Lesson 4: Voice Search Optimization
  • Lesson 5: Future of SEO: AI, Machine Learning, and Search


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Product Details
  • ISBN-13: 9798345397459
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 338
  • Spine Width: 19 mm
  • Weight: 494 gr
  • ISBN-10: 834539745X
  • Publisher Date: 03 Nov 2024
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Mastering SEO: A Guide to On-page, Off-page, and Technical SEO
  • Width: 152 mm


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