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About the Book

Nueva versión del exitoso libro "Triunfando en Google 2020". ¿Estás ya cansado de libros sobre SEO o posicionamiento en buscadores que no te enseñan nada? En este libro podrás aprender todos los consejos prácticos y secretos de posicionamiento en buscadores (SEO) que Google no quiere que sepas. Está enfocado a SEO para Google aunque es válido para otros buscadores como Bing, Yahoo o Yandex. De forma resumida, sin paja ni humo, encontrarás todo lo que necesitas para triunfar en Google y los demás buscadores. Aprenderás estrategia general, y la importancia de algunas gestiones previas para poder competir con éxito. Aprenderás consejos acerca de los factores estructurales que contribuyen a posicionar una página, que son los relativos al dominio o sitio web en su conjunto. También obtendrás consejos para optimizar las páginas de tu sitio en lo relativo a los factores de optimización internos (on-page SEO) y por supuesto consejos relativos a los factores externos (off-page SEO), generación de enlaces (linkbuilding) y el impacto de las redes sociales en la optimización de buscadores (SEO). También aprenderás a dominar conceptos como Pagerank, TrustRank, BadRank y RankBrain, éste último relativo a usabilidad y experiencia de usuario, que cobran cada vez más importancia. El autor cuenta -casi- todo lo que sabe, fruto de su innovadora tesis doctoral sobre Google, y más de una década de experiencia y observación de Google, como presidente de una consultora especializada en posicionamiento en buscadores (SEO), Top Position, nacida en 2008. Es la respuesta a preguntas como por ejemplo si el nombre del dominio importa o no, cómo debes investigar y desplegar las palabras clave en un sitio web, cuál es la densidad óptima del texto de una página web, cómo debes generar los enlaces entrantes o qué importancia tienen las redes sociales en el SEO (posicionamiento en buscadores) y cuáles son las más relevantes.


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Product Details
  • ISBN-13: 9798584864569
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 164
  • Series Title: Claves Digitales
  • Weight: 231 gr
  • ISBN-10: 8584864563
  • Publisher Date: 22 Dec 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 152 mm


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