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Semantisches Medienmanagement: Prozessinnovation Entlang Der Wertschopfungskette Der Medienunternehmen

Semantisches Medienmanagement: Prozessinnovation Entlang Der Wertschopfungskette Der Medienunternehmen

          
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About the Book

Medienunternehmen wie Verlage, Fernsehsender, Radiostationen, Medienarchive und Bibliotheken stehen hinsichtlich der Erstellung, Erschliessung und Nutzung von Medieninhalten einer Reihe von Herausforderungen gegenuber, die von heutigen Medienmanagementsystemen nicht gelost werden. Diese Herausforderungen sind eine mangelnde Erschliessung der Medieninhalte, geringe Sichtbarkeit der Medienbestande im Internet, schlechte Durchsuchbarkeit der Medienbestande und eine fehlende Prozessintegration. Zentrale Ursache fur diese Probleme ist die Verwendung von ausschliesslich textuellen Metadaten zur Erschliessung und Nutzung der Medieninhalte. Annotationen mittels textueller Metadaten sind anfallig gegenuber beispielsweise Tippfehlern, alternativen Schreibweisen und Mehrdeutigkeiten.Um die Herausforderungen anzugehen und die Probleme der Medienunternehmen zu mildern wurde in den vergangenen Jahren der Losungsansatz eines semantischen Medienmanagements entwickelt. Unter dem semantischen Medienmanagement wird das Management von Medieninhalten mit Hilfe von Technologien des Semantic Web verstanden. Kern dieses Ansatzes ist die Verwendung eines formalen Metadatenmodells, dass auf Kernontologien und Linked Data basiert und zur umfassenden und prazisen Beschreibung der Semantik digitaler Medieninhalte genutzt werden kann. Es wird aufgezeigt, wie durch den Einsatz dieses Metadatenmodells technische Innovationen in den einzelnen Prozessschritten des Medienmanagements erreicht und die Prozessschritte besser integriert werden konnen. Ziel ist es ein effizienteres und kostengunstigeres Management der Medieninhalte zu ermoglichen.Media companies such as publishing houses, television broadcasters, radio stations, media archives, and libraries are facing a couple of challenges regarding the creation, indexing, and usage of media content. These challenges are a poor indexing of the media content, low visibility of media stocks in the Internet, limited search within the media stocks, and lack of process integration. Today's media management solutions cannot sufficiently address these challenges. The core reason for these problems is the solely use of textual metadata for indexing and using the media content. Annotations based on textual metadata are prone to, e.g., typographical errors, variant forms of spelling, and ambiguities.To address these challenges and to alleviate the problems of the media companies, a semantic media management has been developed over the last years. Semantic media management is the management of media content by technologies of the Semantic Web. Central part is the use of a formal metadata model that is based on core ontologies and Linked Data. Such a formal metadata model provides support for a comprehensive and precise description of the semantics of digital media content. The use of this metadata model allows for technical innovations in the different processes of media management. In addition, it enables better integration of the processes.


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Product Details
  • ISBN-13: 9783832530921
  • Publisher: Logos Verlag Berlin
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 700 gr
  • ISBN-10: 3832530924
  • Publisher Date: 28 Feb 2012
  • Height: 210 mm
  • No of Pages: 61
  • Series Title: German
  • Sub Title: Prozessinnovation Entlang Der Wertschopfungskette Der Medienunternehmen
  • Width: 145 mm


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