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Selling the moto: Tu guía de marca personal

Selling the moto: Tu guía de marca personal

          
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About the Book

Vender la moto es mentir para dar valor y poder vender. Es destacar cualidades que no hay dar la vuelta a la tortilla para tener un argumento de ventas y manipular al cliente. En este caso, la moto somos nosotros; pero al contrario que cómo se hacía tradicionalmente, lo que vamos a ver aquí es una forma honesta de potenciar nuestras habilidades, las que nos hacen únicos y por las que queremos que se nos reconozca. Esto se llama Imagen de Marca Personal, el camino que conduce a una impresión única e indistinguible. El mundo ha cambiado. Nuestra vida está online. Conocemos gente, compramos, investigamos, subimos nuestras fotos y las compartimos, buscamos trabajo e incluso anunciamos en nuestro estado que estamos en una situación sentimental "es complicado". ¿Nos hemos parado a pensar la enorme cantidad de información que estamos regalando y que cualquiera puede encontrar? Algunos lo llaman el "gran hermano". Según ellos, es peligroso y algún día lamentaremos la pérdida de privacidad. Pero donde unos ven un problema, otros ven una oportunidad. Y ese es el objetivo de este libro, potenciar nuestra imagen usando las redes sociales; con todas las ventajas que nos ofrecen y de forma inteligente.
About the Author: MANUEL VERA, nacido en Córdoba, España. Es licenciado en Empresas por la Universidad de Sevilla y especializado en International Business Operations por la Cámara de Comercio y en Comercio Internacional por la EOI. Ha trabajado como gestor logístico internacional para el grupo Alter, consultor para la oficina comercial de la embajada de España en Reino Unido y posteriormente (hasta 2015) como International Manager para una empresa española. Actualmente trabaja como consultor independiente en comercio exterior y marketing. En 2011 fundó FT20, una enciclopedia online de comercio exterior con más de 70 artículos, guías y manuales sobre procedimientos en el comercio internacional. Es autor de libros como "Armas del Trader" (2015), "How to become an honest con artist" (2014), "El precio de venta en el comercio internacional", "Guía de los Incoterms 2010" (2013), o "Selling the moto" (2013). También ha publicado para el Instituto de Comercio Exterior y escrito el manual para el curso superior en Comercio Exterior de de la empresa de formación Femxa.


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Product Details
  • ISBN-13: 9781505614077
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 216 mm
  • No of Pages: 114
  • Series Title: Spanish
  • Sub Title: Tu guía de marca personal
  • Width: 140 mm
  • ISBN-10: 1505614074
  • Publisher Date: 22 Aug 2013
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 154 gr


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