Sales is the motor that starts everything in your business.

Eight out of ten businesses fail within the first 18 months. That's an 80% failure rate. And some statistics show that number is as high as 90%.

Why do businesses fail so rapidly and how can you and your company avoid being one of them?

At the surface level, the primary reason businesses fail is because they run out of cash (lack of sales). However, if you look below the surface, the cracks in the foundation start well before the brutal day of financial collapse.

This book is about avoiding those cracks in the foundation so you can be an epic success story and not a failed statistic.

In the 1980's, Don learned that if he didn't sell, his family wasn't going to eat. So he learned to sell out of desperation. Don and his wife began their married life off well below the poverty line, so Don hustled to feed his family. He put food on their table for more than four years by selling Krispy Kreme donuts door-to-door; he then went on to sell vacuum cleaners, alarm systems, 18-wheeler education courses as well as a myriad of other products and services.

Sell or Don't Eat is a book for small business owners, CEO's, Founders, and all types of entrepreneurs about what it takes to build and run a massively successful business from a serial entrepreneur who started and sold not one, but two multi-million-dollar businesses. In 2017, one of Don's businesses was in the top 1% of companies in the US in their industry.

If you want to discover the secret formula Don learned during the 30 years he spent building his 7-figure businesses and avoid being part of the 80-90% failed business statistic, Sell or Don't Eat, will impart the wisdom you need to put food on your table as well as create lifetime clients no one can ever steal.

Here's some of what you'll discover in this book:

• Lessons learned from selling Krispy Kreme donuts and vacuum cleaners door-to-door.
• Why selling "techniques" and "gimmicks" aren't working for you.
• The opposite of manipulation and force and how it can help you become the hero instead of the enemy in the business world.
• How you can transform into the type of salesperson that won't drive away potential customers.
• Why working on your weaknesses is bad advice and what to do instead.
• How to truly embrace the magic elixir that you possess so your ideal clients will be magnetically drawn to you.
• The four changes you can make right now by understanding the Hell Week training the Navy Seals undergo.
• The biggest threat to your business and how to avoid it every day.

If you want to have a thriving business, find more clients, sell more at higher margins, develop more revenue, and repeat the process. Sell or Don't Eat will give you the blueprint and the profound wisdom you need to do that.