Real world marketing for real world professionals - everything you need to know to be the best in the business.
Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and "The Secrets of Success in Marketing" is the book to offer some relief.
These are the real secrets, all learned from years of experience and successful marketing, and they're the secrets that the seriously successful use to stay ahead of the game.
A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects - ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.
About the Author:
Ian Linton has worked for clients such as Ford, Vauxhall, Barclays Bank, IBM, ICL, Cisco, HP, Dell, NEC, BP, Shell, PA Consulting, Ernst & Young, Office of the Deputy Prime Minister, as well as a wide range of small/medium organisations in the public sector and professional services. He also has strong writing credentials is the author of more than 20 published business books, mainly focused on continuing professional development in marketing and customer service.
