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Secretos Para Vender MAS!: Camarero Vendedor

Secretos Para Vender MAS!: Camarero Vendedor

          
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About the Book

La Saga Del Emprendedor Gastronomico presenta!Secretos Para Vender Mas! El Camarero VendedorEn mis años como emprendedor gastronómico, he tenido que aprender muchas verdades a fuerza de cometer errores. Pero subestimar al personal de mis restaurantes no ha sido uno de ellos.¿Por qué? Porque a diferencia de otros emprendedores, para mí el trabajo fue mi escuela desde muy joven, y sé perfectamente cuanto duele el menosprecio y el maltrato de un jefe que no es líder.Por ello, en la tercera entrega de La Saga del Emprendedor Gastronómico, me he propuesto crear una obra de consulta obligatoria. No solo para que los camareros la usen como guía para ofrecer un excelente servicio a los clientes, sino para que los patrones interioricen el papel definitivo que esta noble profesión tiene sobre sus ingresos.¿Quién trae el dinero a la caja?Se puede alegar que en un restaurante la buena comida es la que marca la diferencia. Si bien eso es cierto en parte, estoy convencido que es más memorable un restaurante dónde se trate bien al comensal.Un establecimiento gastronómico es la unión mágica de los productos (las comidas y bebidas) y el servicio, y si uno falla el otro también lo hará. Más aún, pienso que un servicio de excelencia es más importante: si bien la comida puede reproducirse mediante una receta bien establecida, el buen trato depende mucho del carisma y la experiencia del dependiente.En Secretos para vender más: camarero vendedor converso contigo sobre la importancia del buen trato en todo momento, pero para un establecimiento de este tipo eso no es condición suficiente. Más que un simple servidor que toma órdenes y portea platos, un camarero es el agente de ventas de un restaurante y de él depende que las arcas se llenen o se vacíen.Un camarero hábil en su trabajo recomienda, hace up selling y down selling, promueve o hunde un plato estrella de la carta, anima a los comensales a consumir más productos, hace propaganda con su persona al establecimiento y fideliza a los clientes. En resumen, además de su trabajo habitual es capaz de actuar como el agente de ventas más profesional, tanto por el interés propio de recibir comisiones o propinas como en bien del restaurante.El camarero: consejero y aliadoUn dueño de restaurante comete un error si piensa que el camarero es solo un trabajador temporal que puede despedir y contratar a voluntad.Un buen dependiente gastronómico es difícil de encontrar, cuesta capacitarle y hace un hueco sensible en el servicio general cuando se marcha. Por ello, es necesario reconocer, premiar y promover su labor, en la medida que el camarero demuestre que es un trabajador eficiente y un vendedor con habilidades innatas.Hay muchos elementos, características, habilidades y requerimientos que debe cumplir un camarero para convertirse en un agente de ventas y un promotor de nuestra marca.Todos ellos están recogidos en Secretos para vender más: camarero vendedor. Siempre desde mi experiencia y de la forma más amena y fácil de comprender, espero que sea toda una revelación para la gran familia de los Emprendedores Gastronómicos.


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Product Details
  • ISBN-13: 9798701302578
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 278
  • Spine Width: 16 mm
  • Weight: 412 gr
  • ISBN-10: 8701302574
  • Publisher Date: 28 Jan 2021
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Camarero Vendedor
  • Width: 152 mm


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