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Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, branding and marketing to co

Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, branding and marketing to co

          
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About the Book

Dr. Letitia Wright Book Review: Roth provides "...a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Roth lays it out, easy to understand and use. This book is a great start to your 'green education."
About the Author: The Secret Green Sauce is based upon the national network Roth built as the Green Business Coach for Entrepreneur.com. He is founder of EARTH 2017, a website offering free business news on how businesses are growing green revenues. Bill is a professional economist and experienced business leader having served as Senior Vice President of Pacific Gas and Electric Energy Services, COO of Texaco Ovonics Hydrogen Solutions and CEO of Cleantech America (a solar power plant developer). His milestone achievements include participating in the launch of the first hydrogen fueled Prius, development of solar power plants and sale of the first enterprise scale, meter-linked energy information system. His public service includes being a Corporate Sponsor for California's pioneering legislation limiting CO2 emissions and he has served on the California Hydrogen Highway.


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Product Details
  • ISBN-13: 9780981994536
  • Publisher: Synthesis Group, Incorporated
  • Publisher Imprint: Synthesis Group, Incorporated
  • Height: 203 mm
  • No of Pages: 150
  • Series Title: English
  • Sub Title: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, branding and marketing to co
  • Width: 127 mm
  • ISBN-10: 0981994539
  • Publisher Date: 19 Nov 2009
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 154 gr


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