Home > General > Search Engine Optimization Secrets
9%
Search Engine Optimization Secrets

Search Engine Optimization Secrets

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

This book is a highly actionable instructional resource for SEOs. It is full of real life examples that demonstrate how real SEO Consultants work with Fortune 500 companies. The accompanying website is useful as both a source of helpful examples and as a promotional tool to help make pages selling this book rank highly in search engines. Some of the important topics that are covered in this book include:
· How to perform a professional SEO website audit
· How current search engine ranking leaders manage to rank for competitive terms
· How to spy on your competitors ranking techniques
· How to get SEO changes implemented in the complex hierarchies of real businesses

About the Author

Danny Dover is a Search Engine Optimization consultant at SEOmoz Inc., a leading Internet Marketing firm. He specializes in enterprise level SEO consulting and has been successful in helping clients rank for some of the internet's most competitive search phrases. Outside of consulting, Danny is known for his many articles and blog posts on how to learn SEO and succeed in Web 2.0. His work has been translated into Chinese, Hebrew, Spanish and has been republished in various formats around the world. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. At Intrapromote's blog and ClickZ.com, he's written over 200 articles and posts on SEO strategy and techniques, many of which focus on architecture's effects on the crawling and indexing processes. Erik lives in Indianapolis with his wife and three children.



Table of Contents:
Introduction. Chapter 1 Understanding Search Engine Optimization. · The Secrets of Popularity. · The Secrets of Relevancy. Summary. Chapter 2 Relearning How You See the Web. · The 1,000-Foot View--Understanding the Neighborhood. · The 100-Foot View--The Website. · The 10-Foot View--The Webpage. · The 1-Foot View--Individual Content Pieces. Summary. Chapter 3 Picking the Right SEO Tools. · View Source. · Useful Search Engine Queries. · Search Engine--Provided Tools. · Google Webmaster Tools. · Relevancy Determining Tools. · SEO Toolbars. · HTTP Header Analyzer. · Firefox User Agent Switcher. · Firefox Rendering Modifier. Summary. Chapter 4 Finding SEO Problems. · The 15-Minute SEO Audit. · The 5-Minute Brand Reputation Audit. · Identifying Search Engine Penalties. Summary. Chapter 5 Solving SEO Problems. · First Things First. · Fixing Popularity Problems. · Fixing Relevancy Problems. · Fixing Penalties. · Link Building Techniques. Summary. Chapter 6 SEO Best Practices. · Page-Level Information Hierarchy. · Domain-Level Information Hierarchy. · URL. · Title Tag. · Meta Description. · HTML Headings (H1 -- H6). · Images. · Nofollow. · Rel Canonical Link Element. · Meta Keywords. · JavaScript and Flash. · 301 Redirects. · Blocking Pages from Search Engines. · Traffic and Rankings. · Parameter-Driven URLs. · Footer Links. Summary. Chapter 7 The SEO Consulting Process. · Answering Hard Questions from Clients. · Preparing for the First Meeting. · Paperwork: Setting Expectations. · Deliverables. · Establishing Price Points. · What to Give Away for Free. · Subsequent Meetings. Summary. Chapter 8 Comprehensive Site Audit (Informational Website). · How to Read This Chapter. · Sample Website. · Sample Report. · After Completing the Report. Summary. Chapter 9 Comprehensive Site Audit (E-Commerce Website). · How to Read This Chapter. · Sample Website. · Sample Report. Summary. Chapter 10 Understanding the SEO Industry. · A Brief History of SEO. · Who Are Internet Marketers and Where Can I Find Them? · The SEO Pyramid and Wearing Multiple Hats. · SEO Leaders. · The People and Technology behind Google and Bing. · Long-Term Perspective in SEO. Summary. Chapter 11 Search Engine Verticals. · Universal Search. · Local Search. · Image Search. · Video Search. · Instant Search. Summary. Chapter 12 Optimizing for Alternative Search Engines. · Amazon. · YouTube. · Facebook. · Delicious. · Flickr. · Twitter. Summary. Chapter 13 Test, Test, Test. · Setting Up a Testing Platform. · Running a Test. · Recording Results. · The Importance of Sharing Knowledge. Summary. Chapter 14 SEO Resources. · SEO Cheat Sheet Part 1: On-Page Optimization. · SEO Cheat Sheet Part 2: Canonicalization Errors. · SEO Cheat Sheet Part 3: Meta Robots and Robots.txt. · SEO Cheat Sheet Part 4: Sitemaps. · SEO Cheat Sheet Part 5: User Agents. · Switching Domains Checklist. · SEO Quick Hit List. Summary. Appendix A Attending SEO Conferences. Picking the Right Conference. What to Expect. Preparing to Go. What to Bring. What to Do. After the Conference. Summary. Index.


Best Sellers



Product Details
  • ISBN-13: 9788126531080
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 456
  • ISBN-10: 8126531088
  • Publisher Date: 2011
  • Language: English

Related Categories

Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Search Engine Optimization Secrets
Wiley India Pvt Ltd -
Search Engine Optimization Secrets
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Search Engine Optimization Secrets

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!