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Sea Su Propio Jefe de Prensa: Todo Lo Que Necesita Saber Para Convertirse En Noticia Y Aparecer En Los Medios

Sea Su Propio Jefe de Prensa: Todo Lo Que Necesita Saber Para Convertirse En Noticia Y Aparecer En Los Medios

          
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About the Book

"La realidad ocurre en los medios" dice una extendida máxima que pocos discuten. Por esa razón muchas personas y empresas anhelan acceder al mundo misterioso de la televisión, las revistas, los diarios y las radios, pero no saben cómo. Para traspasar esa frontera existen los jefes de prensa, mediadores profesionales entre la sociedad y la cocina de los medios. Se trata de una tarea relativamente nueva y muy específica, que suma saberes propios de periodistas y publicitarios, de especialistas en relaciones públicas y en marketing aplicado a los medios de difusión. Con ejemplos, de manera didáctica y amena, Daniel Colombo describe tas características que debe reunir un agente de prensa, expone los fundamentos de su trabajo, explica cómo armar una buena agenda, cómo redactar y presentar informes para la prensa y para los clientes. Pero, fundamentalmente, por primera vez en un libro Colombo revela sus secretos para acceder a los medios, organizar eventos y estrategias para generar oportunidades. Por último, instruye sobre cómo tratar con los "famosos," incluyendo valiosos testimonios de sus colegas. Colombo es -junto a su socio Tommy Pashkus- un prestigioso y renombrado agente de prensa de la Argentina, y es considerado como uno de los máximos expertos en la materia. Su visión del marketing integrado a la comunicación periodística es ampliamente reconocida. Ha desarrollado más de ochocientos proyectos y campañas de posicionamiento de productos, servicios y personas. Por eso decidió escribir Sea su propio jefe de prensa, y por eso eligió que no fuera un tratado teórico sino un libro eminentemente práctico basado en su experiencia profesional, indispensable en primer término para quienes desean iniciarse como jefes de prensa, para los que necesitan dar a conocer sus acciones y proyectos, y también para todos los que estudian carreras vinculadas con la comunicación.


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Product Details
  • ISBN-13: 9789877614787
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Editorial Autores de Argentina
  • Height: 203 mm
  • No of Pages: 172
  • Spine Width: 10 mm
  • Weight: 199 gr
  • ISBN-10: 9877614782
  • Publisher Date: 29 Aug 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Todo Lo Que Necesita Saber Para Convertirse En Noticia Y Aparecer En Los Medios
  • Width: 133 mm


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