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Scansione ambientale e meccanismi di condivisione delle informazioni delle PMI

Scansione ambientale e meccanismi di condivisione delle informazioni delle PMI

          
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About the Book

A causa dell'intensa concorrenza e dei rapidi cambiamenti che avvengono nel mercato, l'ambiente commerciale sta diventando sempre più volatile e incerto. Di conseguenza, la capacità di condurre una scansione ambientale efficace sta diventando fondamentale per le organizzazioni per sopravvivere e avere successo. Questo studio indaga la scansione ambientale e le pratiche di condivisione delle informazioni delle piccole e medie imprese (PMI) a Singapore. Un questionario pre-testato è stato inviato, e 45 PMI di 4 settori hanno partecipato. È stato riscontrato che la maggior parte delle aziende percepisce le informazioni ambientali come critiche e conduce attività sistematiche di scansione ambientale. Il livello di gestione delle PMI era diventato consapevole dell'importanza della condivisione delle informazioni, e gli sforzi erano stati fatti per evitare l'accumulo di informazioni. Inoltre, le PMI di vari settori industriali sembravano avere diverse strategie e modalità di scansione, in termini di preferenze sulle fonti di informazione e sui canali di distribuzione. Vengono anche forniti suggerimenti per aumentare l'efficacia della scansione ambientale, dato che le informazioni raccolte potrebbero non essere diffuse agli utenti finali in modo tempestivo.


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Product Details
  • ISBN-13: 9786203312935
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6203312932
  • Publisher Date: 10 Feb 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 140 gr


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