"Selective advertising to select cities" is the simple phrase to describe this book. But the short description is unfair to the book that has nationwide application. The details described in the book are slightly antiquated; they have been in use year after year. However, the ability to mount an enormous number of advertisements at the same time is new.The book is written in conjunction with the development of the website AlertPolls.com which is the crux of the matter that deals with political campaign advertising. Creating the advertisements and developing their targets are the prime starting points of Saturation Advertising. The book describes both aspects of development which are then implemented in the website.Subscribers to the website are empowered to define a city, a group of cities, or even the entire cities of the United States, as targets that can be influenced to achieve an anticipated political outcome. The list includes all the 29,443 cities that are in the system. The list in the book is by region, the United States itself being the first level region, the state being the second level region, and finally the city being the third level region. By following the regional hierarchy, the users of the website are able to find out who are the political candidates in their regions.Targeting strategies illustrated in the book follow the regional hierarchy, namely: Base level targeting strategy. The base level targeting strategy as implemented by AlertPolls.com starts with the city as base. Some considerations for activating particular ads to cities are: location of the city, makeup of the population, and political party leaning. These can be further refined down to distinct characteristics resulting in slightly complex strategy.With each city having its own governing authority and unique needs to soothe the claims for comfort of its population, a candidate has to be extremely selective of the ads that he chooses to activate. An ad suitable for a certain city may not be acceptable in others.A candidate for a position at the base level has to provide only his profile and maybe an ad or two pertaining to some issues that affect the city. But even at the base level targeting strategy a position can encompass more than one city requiring the candidate to adjust his ads according to the cities' different needs. This is illustrated by the position of a county supervisor.State level targeting strategy. Next up in the targeting strategies hierarchy, is the state level targeting strategy. The state level targeting strategy includes all of the characteristics described in the base level targeting strategy plus some characteristics of its own. This is illustrated by the positions of, among others, the governor, the state treasurer, the vice governor, so on so forth.National level targeting strategy. Up on the very top of the targeting strategies hierarchy is the national level targeting strategy. It includes all of the characteristics described in the state level targeting strategy plus some characteristics of its own. This is illustrated by the positions of the president and the vice president of the United States. Using easily-understood illustrations, Saturation Advertising helps in efficiently strategizing a candidate's political campaign ads