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Salesforce.Com For Dummies, 5Th Ed

Salesforce.Com For Dummies, 5Th Ed

          
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About the Book

About the Author

Tom Wong (San Francisco, CA) is currently the CEO of Eventley and previously worked for salesforce.com as Vice President, Dreamforce. Tom is a leading authority on CRM applications.Tom is a regular speaker at dozens of CRM events each year. Liz Kao (San Francisco, CA) has played both in-house and consultant roles at salesforce.com. As a salesforce.com consultant and a member of salesforce.com's Professional Services team, Liz implemented dozens of CRM solutions for companies of all sizes across a variety of industries. Matt Kaufman (Los Angeles, CA) is the principal of MK Partners, a leader in salesforce.com consulting for the Public Sector, Educational Institutions, and Nonprofit Organizations. Leveraging his extensive experience gained during his tenure as a consultant at salesforce.com, MK Partners has become one of the premier salesforce.com service providers



Table of Contents:
Introduction Part I: Salesforce Basics Chapter 1: Looking Over Salesforce Chapter 2: Navigating Salesforce Chapter 3: Personalizing Your System Part II: Keeping Track of Customer Relationships Chapter 4: Managing Accounts Chapter 5: Developing Contacts Chapter 6: Collaborating with Chatter Chapter 7: Managing Activities Chapter 8: Sending E-Mail Part III: Driving Sales with Sales Cloud Chapter 9: Prospecting Leads Chapter 10: Tracking Opportunities Chapter 11: Tracking Products and Price Books Chapter 12: Managing Your Partners Part IV: Optimizing Demand with Marketing Cloud Chapter 13: Driving Demand with Campaigns Chapter 14: Driving Sales Effectiveness with Content Management Part V: Delighting Customers with Service Cloud Chapter 15: Performing Fast and Accurate Support Chapter 16: Managing Your Contact Center with Service Cloud Part VI: Measuring Overall Business Performance Chapter 17: Analyzing Data with Reports Chapter 18: Seeing the Big Picture with Dashboards Part VII: Designing the Solution with Forcecom Chapter 19: Fine-Tuning the Configuration Chapter 20: Customizing Salesforce with Forcecom Chapter 21: Extending Beyond CRM with the Platform Chapter 22: Migrating and Maintaining Your Data Part VIII The Part of Tens Chapter 23: Ten Ways to Drive More Productivity Chapter 24: Ten Keys to a Successful Implementation Index


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Product Details
  • ISBN-13: 9788126550418
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 436
  • ISBN-10: 8126550414
  • Publisher Date: 2014
  • Language: English

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