Sales Techniques was created to be a practical and useful guide in the sales sector.

Through the study of some precise words (vs wrong words) and the analysis of specific behaviors to be taken in front of our potential client the seller will learn, (thanks to the reading of this text), how to become a true professional in the sector.

The Neuro Linguistic Programming will be the common thread of the concepts and phrases on which, our reader, will have to linger so that it may take place in him that process of change (necessary) aimed at guaranteeing him the achievement of his goals.

Thanks to the NLP, and to the techniques presented here, it will be clear to the reader the importance of linguistic reprogramming (and later of mental) which is, today, the only discipline capable of changing the quality of professional and working life for the better. of persons.

We will deal with themes that are sometimes more generic (such as the propulsive power of Credibility), sometimes more specific (such as the theoretical notions on Marketing and the immutable laws of Marketing); we will write about the law of attraction, understood as the most powerful law of the Universe and the infinite power of the mind.

We will also learn that the style that the professional seller must have, and with which he must differentiate himself from the rest, will be nothing but the final result of an important process of change, in which his identity will be structured, in all its entirety, its strengths, and not weaknesses.

The professional seller who will read this book will have accepted, before anything else, that there is no behavior that is separated from language! To reprogram his brain he will have to start by reprogramming his language through which he communicates, to himself, his experience of the world.

At this point, my dear reader, all you have to do is flip through these pages to enter (with a light heart as much as you can) in the world of Neuro Linguistic Pragrams applied to sales; learn with awareness all the strategies that it suggests and let the most profound change take place in you by reproducing ("modeling") the behavior of successful people; do it in order to create a new "layer" of experience.

However, do not forget to note in this course of study the steps you will consider most appropriate for your training and remember to always keep in mind that:

"Beliefs determine actions. The actions determine the results you get and the results determine the beliefs you create ".

Remember it at any time or circumstance, from here on out, you will find yourself.

Enjoy the reading.