This book is geared towards non-manipulative, relationship based selling. It focuses on communication skills and has a customer service focus. Time management, goal setting, product knowledge, the seven critical success factors in sales including prospecting. Why do customers buy? and Selling against price are also covered. This book is meant to give people the skills to sell effectively and improve your referrals. I wanted to let people know the importance of bringing value to every interaction with the customer and build rapport. It is important to remember how vital the customer is to our success. This book will provide you with tools to increase your service and allow you to accomplish your goals.
About the Author: I was born in Port Alberni on the West Coast of British Columbia, Canada. I have published four books so far with a few more in the works. I am a voracious reader and I have always kept a journal and enjoy writing. I went through several different career paths and was a fire fighter, a bingo hall worker, a crisis line worker, a teacher and most recently a sales person in the field of newspaper advertising which I have been in the for the last eight years. I went through a dark period of my life where I lost my daughter and then a few later I lost my parents eight months apart. After I completed the duties as an executor and I had the thought to edit and compile a volume of my dad Ike Patterson's column into a book format. This was something he had wished to do for several years. I am glad I was able to complete this project. It was met by such an outpouring of support and endorsement from the community, I was overwhelmed. The first volume was launched in August 2012. I then had the confidence and experience to tackle another writing project. I was holding onto a lot of unresolved grief and anger when my daughter passed away and I decided to create something positive out of that hurt. This lead to the creation of the book. "I Will Always Love You Ella: A Story of Loss and Healing". I found there were not very many grief and loss books out, especially from a man's point of view. It was tough to face some of these emotions and more importantly allow other people to see my vulnerabilities. I have many people come up to me and tell me how much the book meant to them and how it helped them when they needed it. My third project was the second volume of "This Was Then". The day I launched the first volume, people, were asking when the next one was coming out. There was never meant to be a second volume, however the demand made it necessary. I launched the second volume in May of 2013. I wanted to try something different for my next project which was a my sales book. It came out of seeing people in the sales field who had very little training and I saw the chance to provide some guidance and experience I had learned over the years. A common theme for my books has always been taking something that I have experienced which may have been negative and transforming it into something positive. I hope that the readers will enjoy my books and drop me a line.