The concept of transferable relevance is a primary topic throughout Sales Readiness: A Template for Success. However, its true essence is sales education.
This groundbreaking book offers a set of tools and exercises based on the science, the fundamentals, and the enduring principles of sales performance that act as a communication blueprint for job seekers, a sales readiness template for sales people, and guidelines for any company willing to do an internal audit of its sales-related infrastructure and processes.
Written by Paul Fornelli, a top-performing financial services sales professional whose job went the way of the dinosaur after the 2008 financial crisis, Sales Readiness is grounded in the experience of someone who, through hardship and struggle, eventually gained success finding work in a difficult job market-a myopic and micro-targeted talent acquisition ecosystem that leaves job seekers lacking the hard skills or the necessary keywords on a resume feeling invisible, ignored, and undervalued.
Whether you're an individual seeking to widen your horizons, a sales professional looking to optimize your performance, or a business that would benefit from a built-in framework designed to ensure sustained success, this book will inspire you to achieve more than you ever thought possible!
About the Author: Paul Fornelli is an award-winning sales, sales management, and sales training professional. He has over twenty years of sales experience in B2B wholesale mortgage banking, PEO, capital medical sales, and enterprise-level medical device information systems and integration software for health care organizations.
After enjoying success during seventeen years in financial services, the 2008 banking crisis made his profession obsolete. But through all of the trial and error, disappointment, failure, and loss, he learned more about himself than ever before and would be forever changed personally and professionally. He finally developed a true sense of self-awareness for his purpose and his passion. Paul is in essence an educator, and at heart is motivated by creating frameworks of success for others.
A result of his life-changing experience, Sales Readiness: A Template for Success introduces the concept of transferable relevance and provides a sales-based education for both individuals and businesses.
