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Sales & Distribution Management

Sales & Distribution Management

          
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Sales and Distribution Management


This textbook, in its latest edition, continues to capture the rapidly changing trends of the ever-dynamic subject area in an easily comprehensible manner.
It focuses on explaining concepts with the help of latest examples and learning-outcome based text in all the chapters. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in sales and distribution business.

About the Author

Krishna K Havaldar, Former Professor, School of Business, Alliance University, Bengaluru
Vasant M Cavale, Management Consultant; Guest Faculty at NMIMS, Bengaluru.

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About the Book

The primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy.

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Product Details
  • ISBN-13: 9780071077965
  • Publisher: Tata Mcgraw Hill Education Private Limited
  • Publisher Imprint: Tata Mcgraw Hill Education Private Limited
  • Language: English
  • ISBN-10: 0071077960
  • Publisher Date: 2011
  • Binding: Paperback
  • No of Pages: 680
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