What effects do you expect the development of interactive electronic media to have on retailers' collection of marketing research information from consumers?The effects that I expect the development of interactive electronic media to have on retailer's collection of marketing research information from consumers. Limited use of market research indicated formal market analyses continue to be useful for extending product lines, but they are often misleading when applied to radical innovations. Problems, with traditional market research has allowed prominent product failures and wrong predictions; markets are increasingly becoming micro-segmented, e.g. sports shoes aimed at fashion conscious women specifically for aerobic, so mass market research becomes correspondingly irrelevant; it is helpful for improvements, but traditional market research method is less for radical innovations and is less for more accurate targeting. Thus, I expect the development of interactive electronic media effects to have on retailers collection of marketing research in formation from consumers. It may be advantageous to analyze continue to be useful for expanding product lines in the most short time and it will not mislead to businessmen when who applied this electronic media on retailers collection of marketing research method to get radical innovations accurately. For example, predicting whether who are major targeting segments for the sport shoe company to sell in the short time accurately, such as between 10 ages and 30 ages young male client group or young female client group or between 31 ages to 50 ages adult male client group or adult female client group.On the evaluating internet resources for retailer's collection of marketing research legal hand, it needs to indicate the content of a resource must be reflective. If there is change, the resource must promptly reflect that change; if a law has been amended, any discussion on the web must reflect the law as amended. Otherwise, the internet resource is not qualified for citation in legal marketing research; research specialization and achievement, institutional and professional affiliation, medium of communication, e.g. professional journal and publishers are all useful criteria to evaluate credibility; questions to ask include: Is it a reviewed articles? Is it a law review journal? And does the author exhibit critical assessment of a resource?; Copyrighted work means that an individual or an institution could claim ownership, responsibility and liability for the resource. It also publication and therefore users may have to comply with the principle of fair value; resources with citations journalistic ones. Researchers should therefore accord higher preference to resources with citations; many web resources disappear with the resources who contain. For instance, an electronically published law report must not only be current but also be continuous for it to be a dependable source for consultation, it is important to examine whether a resource reflects the attributed of misinformation half truths prejudice; a marketing researcher needs resources that can be connected to individual retailer or company's resources. In general, online market researchers know that search engineers vary in how who select ranking of results. With the advent of search engine optimization and the role of online marketing search engines, results are impacted by things other than returning results that are customized to rank higher sponsored links, with the page owner paying advertising dollars to get their site ranked higher. General search engines can be helpful when getting started or determining the scope of a particular question. Search engines like Google, Yahoo can be powerful tools. It is good practice to not rely on only one general search engine. General research engines, like Google, also have power helpful in narrowing large search results.