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Résumé - La réalité de l'entrepreneuriat de Guy Kawasaki: Les défis concrets auxquels sont confrontés les entrepreneurs et la méthode pour y faire face.

Résumé - La réalité de l'entrepreneuriat de Guy Kawasaki: Les défis concrets auxquels sont confrontés les entrepreneurs et la méthode pour y faire face.

          
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About the Book

Résumé - La réalité de l'entrepreneuriat de Guy Kawasaki. Les défis concrets auxquels sont confrontés les entrepreneurs et la méthode pour y faire face. La création d'une entreprise est une aventure passionnante aux multiples défis. Guy Kawasaki, ancien responsable marketing chez Apple, créateur de plusieurs startups et capital-risque, a réuni l'essentiel des billets qu'il a publiés sur son blog Comment changer le monde afin d'aider les entrepreneurs à se lancer. Sur un ton drôle et enthousiaste, il part de son expérience et de celle des autres pour décrire comment se déroulent réellement le lancement puis la gestion d'une entreprise et propose ses conseils pour réussir. Il insiste sur la dimension humaine de l'aventure entrepreneuriale et communique avec force un optimisme décapant. En lisant ce résumé, vous allez découvrir que:

  • l'essentiel pour réussir est d'avoir créé un bon produit qui fasse sens;
  • il n'est pas nécessaire d'être un maître incontesté des tableurs Excel;
  • vos clients sont vos meilleurs alliés;
  • vous ne devez pas craindre de recruter un candidat meilleur que vous.


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    Product Details
    • ISBN-13: 9781722331160
    • Publisher: Createspace Independent Publishing Platform
    • Publisher Imprint: Createspace Independent Publishing Platform
    • Height: 203 mm
    • No of Pages: 46
    • Spine Width: 3 mm
    • Width: 127 mm
    • ISBN-10: 172233116X
    • Publisher Date: 05 Jul 2018
    • Binding: Paperback
    • Language: French
    • Returnable: N
    • Weight: 54 gr


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