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ruta de la Transformación Digital: Descubre las claves de la digitalización en la empresa

ruta de la Transformación Digital: Descubre las claves de la digitalización en la empresa

          
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About the Book

2017 será el año de la Transformación Digital en España"

Esta es una afirmación unánime de la práctica totalidad de expertos en la materia.

El 52% de las empresas españolas manifiestan llegar tarde a esta transformación.

No pierdas ni un minuto más. Ponte manos a la obra.

Si sabemos como abordar el problema, tendremos gran parte de la solución.

Este libro te mostrará las claves de cómo abordar este apasionante proyecto, en el que debemos tener muy en cuenta:

  • La tecnología (las herramientas)
  • Los procesos (procedimientos y sistemas)
  • Las personas (el liderazgo y la cultura)
  • Las competencias digitales
  • Este es un avance de lo que se encontrarás en este libro
  • ¿Por qué te interesa este libro?
  • ¿Cómo te puede ayudar lo que aquí encontrarás?
  • ¿Cómo serán los clientes del futuro?
  • El papel de RR.HH. en el proceso
  • Muchos casos reales de los que aprender
  • ¿A quién está dirigido este libro?
  • A las personas de las áreas de Tecnología, porque de ellos depende la puesta en marcha de las herramientas disponibles para la organización.
  • A las personas del área de Marketing, porque tienen que alumbrar el camino para que los procesos se alineen con las necesidades del mercado y los clientes.
  • A las personas del área de RR.HH. porque serán los responsables de que la implantación del proyecto de transformación, sea un éxito.
  • Y en general a todas las personas ya que todos necesitamos mantener actualizado un perfil digital acorde con las exigencias del momento y porque todos, en mayor o menor medida, tenemos cosas que aportar en este apasionante viaje.
  • ¿Cómo te puede ayudar este libro?

    Analizaremos el papel de los avances tecnológicos y también descubriremos la enorme importancia que tiene contar con las personas, que son a la postre, las que deben llevar a cabo este proceso que comienza por la transformación cultural.

    Se describen con detalle las metodologías más impactantes como son el Reverse Mentoring y la Gamificación, ambas de incalculable valor para el éxito del proyecto.


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    Product Details
    • ISBN-13: 9781522934363
    • Publisher: Createspace Independent Publishing Platform
    • Publisher Imprint: Createspace Independent Publishing Platform
    • Height: 216 mm
    • No of Pages: 170
    • Series Title: La Transformacion Digital
    • Sub Title: Descubre las claves de la digitalización en la empresa
    • Width: 140 mm
    • ISBN-10: 1522934367
    • Publisher Date: 26 Dec 2015
    • Binding: Paperback
    • Language: Spanish
    • Returnable: N
    • Spine Width: 11 mm
    • Weight: 281 gr


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